Mgr Marketing Communications

NiSource•Columbus, OH

7d•$113,500 - $170,300

About The Position

Manages marketing center of excellence and executes the strategy for marketing and advertising plan to achieve results in customer products and services acquisitions and customer programs adoptions across preferred customer channels including digital, print, email, social, and web through videography, graphic design, content and message design. Manages a team responsible for omnichannel customer marketing, education and awareness efforts; drives adoption and achieves corporate acquisition goals in products, services, programs and offerings. Delivering results across multiple companies while partnering with Legal and Regulatory experts to ensure compliance. Provides opportunities for all employees to reach their maximum potential; Contributes through coaching, timely feedback and clarity of purpose and direction; Builds a team of talented specialists that can navigate a fast-paced environment with the potential for frequent course changes. Manages and delivers on time and within budget the conception, development and implementation of marketing plans to drive customer acquisition and maximize spend for products, services, programs and offerings; Collaborates closely with business partners to ensure the most effective and robust plans are in place. Leads the research and development of marketing strategies for any new products, services, programs and offerings. Manages the internal development and implementation of all collateral materials for omnichannel approach, including, but not limited to, graphic design, website campaign pages and banners, customer emails and electronic newsletters, bill inserts, printed newsletters, brochures and factsheets, advertisements, social media (organic and paid), and related photography and videography. Manages the multi-media and marketing campaign vendor strategy, including identification, oversight, selection and optimization of use for efficiency and alignment. Collaborates with key business partners on specific needs to determine and develop their branding and marketing objectives and other graphic design needs; Develops and executes robust plans to meet the business partners needs while working towards the corporation’s current business goals and objectives. Leverages metrics from internally developed campaigns and third-party vendors to measure effectiveness, success and return on investment; Analyzes results in comparison to budget to find which campaigns are most effective; Translates results into actionable insights; Capitalizes on data and results to drive strategy and make campaign decisions; Takes advantage of real-time metrics to optimize customer engagement and action. Proactively identifies and explores present and future trends and influences within the energy industry and beyond, keeping current with latest technologies, research and advertising medium options and channels. Cultivates business relationships with other utilities and industries to identify and adapt best practices. Complete all other duties and responsibilities as assigned.

Requirements

Bachelor's Degree in Marketing, Business Administration with Marketing Emphasis or Advertising
7-9 years of experience managing multi-media marketing and advertising.
4-6 years of experience managing people
Strong communication skills, including presentation, verbal and written.
Strong project management skills
Omnichannel delivery and operations
Ability to translate business needs into action.
Ability to be comfortable working in an environment with rapidly changing priorities and a fair measure of ambiguity.
Ability to manage a dispersed team.

Nice To Haves

Master's Degree in Business, Marketing or Advertising
Background in utility company
Project Management

Responsibilities

Manages a team responsible for omnichannel customer marketing, education and awareness efforts; drives adoption and achieves corporate acquisition goals in products, services, programs and offerings.
Delivering results across multiple companies while partnering with Legal and Regulatory experts to ensure compliance
Provides opportunities for all employees to reach their maximum potential; Contributes through coaching, timely feedback and clarity of purpose and direction; Builds a team of talented specialists that can navigate a fast-paced environment with the potential for frequent course changes
Manages and delivers on time and within budget the conception, development and implementation of marketing plans to drive customer acquisition and maximize spend for products, services, programs and offerings; Collaborates closely with business partners to ensure the most effective and robust plans are in place
Leads the research and development of marketing strategies for any new products, services, programs and offerings
Manages the internal development and implementation of all collateral materials for omnichannel approach, including, but not limited to, graphic design, website campaign pages and banners, customer emails and electronic newsletters, bill inserts, printed newsletters, brochures and factsheets, advertisements, social media (organic and paid), and related photography and videography
Manages the multi-media and marketing campaign vendor strategy, including identification, oversight, selection and optimization of use for efficiency and alignment
Collaborates with key business partners on specific needs to determine and develop their branding and marketing objectives and other graphic design needs; Develops and executes robust plans to meet the business partners needs while working towards the corporation’s current business goals and objectives
Leverages metrics from internally developed campaigns and third-party vendors to measure effectiveness, success and return on investment; Analyzes results in comparison to budget to find which campaigns are most effective; Translates results into actionable insights; Capitalizes on data and results to drive strategy and make campaign decisions; Takes advantage of real-time metrics to optimize customer engagement and action
Proactively identifies and explores present and future trends and influences within the energy industry and beyond, keeping current with latest technologies, research and advertising medium options and channels
Cultivates business relationships with other utilities and industries to identify and adapt best practices
Complete all other duties and responsibilities as assigned