Mgr, Marketing Automation

Royal Caribbean Cruises Ltd•Miami, FL

1d•Onsite

About The Position

Royal Caribbean Group’s Marketing Global Team has an exciting career opportunity for a full time Manager, Marketing Automation reporting to the Senior Manager, CRM Marketing. This position will be working onsite from Miami. We're hiring a Marketing Automation Manager to own the technical execution of our CRM automation program in Salesforce Marketing Cloud (SFMC). This is a hands-on, execution-focused role for someone who thrives working in a complex data environment, and takes pride in getting things right. You will report to the Senior Manager, CRM Marketing and work in close alignment with our corporate data team.

Requirements

3–5 years of experience in marketing automation, CRM operations, or email technology with a strong record of production-grade execution.
Proficiency in Salesforce Marketing Cloud (SFMC) required, hands-on experience with Journey Builder, Automation Studio, Content Builder, and data extensions.
Experience working in Databricks or a comparable data platform required; must be comfortable navigating large datasets, writing SQL queries, and building audience segments without dedicated data engineering support.
Strong AMPscript and SQL skills; able to build and troubleshoot dynamic content and data logic independently.
Experience with SFMC-to-CRM integrations and data pipeline basics; familiarity with Salesforce CRM a plus.
Able to work cross-functionally with technical and data teams, align on shared processes, and advocate for CRM needs.
Detail-oriented and accountable; takes ownership of accuracy, documentation, and on-time delivery.
Contributes to program KPIs through automation reliability, data accuracy, segmentation quality, and journey performance.

Nice To Haves

Familiarity with Salesforce CRM a plus.

Responsibilities

Build, manage, and optimize triggered and lifecycle journeys in SFMC Journey Builder; own entry logic, decision splits, wait steps, and exit conditions; audit active journeys for performance, data accuracy, and deliverability on an ongoing basis.
Build and maintain audience segments using data extensions and SQL-based queries; work within Databricks to access, explore, and operationalize data for CRM use cases; partner with the corporate data team to align on data structures, naming conventions, and segment logic while maintaining CRM program needs.
Write and maintain AMPscript for personalization, conditional content, and data lookups; apply dynamic logic across templates to support segmented messaging at scale.
Maintain and troubleshoot data flows between SFMC, Salesforce CRM, and Databricks; flag data issues proactively and document integration architecture and dependencies.
Uphold QA, testing, and deployment best practices; maintain accurate documentation; surface risks and blockers to the Senior Manager promptly.