Mgr Digital Shelf

Colgate•Overland Park, KS

1d•Hybrid

About The Position

Hill’s Pet Nutrition is seeking a Digital Shelf Associate to sit at the intersection of eCommerce, Marketing, and Data Analytics. Reporting into the U.S. Marketing function, this role owns our brands' presence across all eCommerce touchpoints to drive conversion across major retailer sites. You will be the architect of the shopper's journey, making it exciting to ensure every click leads to a seamless, persuasive, and best-in-class brand experience. The single most important outcome for this position is maximizing conversion rates by optimizing Product Detail Pages (PDPs) and managing digital shelf performance monitoring.

Requirements

Bachelor's degree in Marketing, Business, or a related field
Minimum 3 years of experience in eCommerce, Digital Marketing, Category Management or related experience

Nice To Haves

Proficiency in PIM/DAM systems, syndication platforms, and digital shelf analytics tools
Proficiency in Microsoft Office Suite and Google Workspace tools
Results-oriented with a strong passion for driving growth in the retail sector
Ability to thrive and advocate focus in a fast-paced and dynamic environment
Excellent communication and interpersonal skills, with the ability to influence and storytell across all levels of the organization
Innovative and creative, always looking for new ways to engage shoppers and drive brand success
Analytical mindset with a proven ability to turn feedback and coaching into strategic action
Experience with retail media platforms and analytics tools such as Profitero, Revuze, or SimilarWeb
Previous experience in the Consumer Packaged Goods (CPG) industry
Master’s degree or MBA

Responsibilities

Own Digital Shelf Performance & Analytics: Own and manage Digital Shelf Scorecards to track KPIs (Share of Voice, Placement, In-Stock Rates, Content Integrity), using tools to conduct competitive audits and translate data into actionable insights for brand growth goals.
Develop Agentic Commerce Readiness Plans: Generative Engine Optimization (GEO) and Artificial Intelligence Optimization (AIO) - like Alexa for Shopping - are the future of retail. Establish a concrete, specific action plan to make our digital shelf optimal for AI search.
Drive PDP Optimization & Content Strategy: Execute retailer-specific copy optimization with agentic commerce best practices, manage PIM record integrity, deploy enhanced content (A+ Content, Rich Media, Brand Stories), and collaborate with Agency and Brand teams for mobile-first asset deployment.
Lead Digital Execution for New Product Launch (NPL) and Product Updates: Lead digital execution for all New Product Launches and Product Updates, ensuring 100% readiness across images, copy, and keywords by the "Go-Live" date in partnership with Sales and Supply Chain teams.
Prioritize workload to address our Brand Growth Plans and business commitments, aligning with Hill’s Division and C-P best practices.
Manage Retailer and Vendor Relationships: Partner with key retailer teams to deliver tailored digital shelf solutions and collaborate with Procurement to manage vendor relationships, optimize processes, and review costs/SOWs.

Benefits

medical
dental
vision
basic life insurance
paid parental leave
disability coverage
participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements
a minimum of 15 vacation/PTO days
13 paid holidays
Paid sick leave