Digital Shelf Manager

Mars•Chicago, IL

3d•$70,963 - $97,574

About The Position

The Digital Shelf Manager plays a critical role in bringing the iconic Mars Wrigley portfolio to life online across our ecommerce retailer websites and will be responsible for shaping how shoppers learn and engage with our brands online. The associate will focus on winning the algorithm through optimizing content for search based on defined keywords, and driving progress in Perfect Digital Store (PDS). The Digital Merchandiser will also oversee publishing best-in-class content across retailers such as Amazon, Target, Kroger, Meijer, Walgreens, CVS, Walmart.com and many more.

Requirements

Comfortable in a fast-paced, dynamic, and ambiguous environment
Reporting and analytics experience
Good communication skills to educate & report across metrics
Advanced with Microsoft Excel and PowerPoint
Experience with SEO
Balanced analytical/conceptual skills to understand and then optimize page performance.
Proven project management skills, attention to detail, and exceptional organizational skills.
Experience with building collaborative relationships with multiple stakeholders

Responsibilities

Drive Perfect Digital Store (PDS) improvements across retailers’ pages, focused on perfect page (content & ratings and reviews) and perfect position (winning the search algorithm) using tools such as eFundamentals, Nielsen, and Power BI.
Develop strategies to win the customer algorithm and syndicate SEO optimized content by coordinating with brands (everyday & seasonal), customer teams and agencies
Responsible for item setup & content management (Salsify, CXH, Label Insights, etc) & content syndication (basic content, above the fold, below the fold, video, etc) across customers.
Partner internal creative agency (Studio) & team lead to develop & upload content for new products, seasonal rotations, micro-moments, transitioning items, and discontinued products to ensure products are live and updated on retailers’ websites at the respective launch /discontinuation dates.
Define and implement test & learns across sub-set of online retailers to inform strategies and actions
Bring forward insights for MWC by analyzing competitors’ content, search & merchandising strategy around key criteria: content quality, integrity, ratings, and reviews & search.
Act as a strategic thought leader during key customer meetings (including JPBs), delivering insights, trends, and digital growth opportunities.
Lead digital education efforts for both internal teams and external retail customers, helping to elevate digital maturity and understanding of digital capabilities & omnichannel tools.
Optimize and make recommendations around keyword development & optimization and maintain an active awareness on industry trends as well as search best practices.
Lead special projects like Mobile Images, Content Playbooks, Ratings & Reviews, Salsify, Syndigo, etc - driving digital muscle with brand teams