Mgr Area MH Sales

Palm Harbor Homes•Richland Township, PA

1d•$40,000 - $60,000

About The Position

This role is responsible for developing and implementing strategic marketing and sales plans to achieve corporate objectives. The position involves significant client interaction, budget management, and oversight of advertising and promotion activities. The Manager will also be responsible for product positioning, pricing strategy, market research analysis, and competitor monitoring. Additionally, this role involves establishing strategic partnerships, preparing marketing reports, maintaining a consistent corporate image, directing sales forecasting and channel development, and coordinating liaison between sales and other departments. The role also requires analyzing expenditures, assisting with technical publications, and reviewing sales performance.

Requirements

Bachelor’s Degree (in Marketing or Business preferred)
Minimum of five years related experience with progressive sales responsibilities.
Strong analytical aptitude
Problem solving and negotiation skills
Ability to be creative
Strong presentation skills
A self-starter
Effective communication skills, both written and verbal
Working knowledge of Microsoft Office including Publisher
Ability to work in a fast-paced environment
Results oriented, attention to detail and good time management skills

Responsibilities

Develops and implements strategic marketing plans, sales plans, and forecasts to achieve corporate objectives for products and services.
Spends the majority of time planning, meeting with, and following up on key client visits at client locations to maintain relationships.
Develops and manages sales/marketing operating budgets.
Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
Achieves satisfactory profit/loss ratio and market share in relation to preset standards, industry, and economic trends.
Ensures effective control of marketing results and takes corrective action to guarantee achievement of marketing objectives falls within designated budgets.
Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
Monitors competitor products, sales and marketing activities.
Establishes and maintains relationships with industry influencers and key strategic partners.
Guides preparation of marketing activity reports and presents to executive management.
Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
Directs sales forecasting activities and sets performance goals accordingly.
Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
Represents company at trade association meetings to promote product.
Coordinates liaison between sales department and other sales related units.
Analyzes and controls expenditures of division to conform to budgetary requirements.
Assists other departments within organization to prepare manuals and technical publications.
Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
Reviews and analyzes sales performances against programs, quotes, and plans to determine effectiveness.