Merchandising Manager
Canadian Tire Corporation•Laval, QC
•Hybrid
About The Position
This role ensures Quebec Dealers are supported by strong, well-executed advertising and merchandising strategies, enabling alignment between provincial and national initiatives. The Quebec Merchandising Manager plays a key role in driving consistency, performance, and commercial impact across the province.
Requirements
- Experience developing and implementing targeted social media campaigns designed to reach Quebec customers, leveraging platforms such as Facebook, Instagram, and TikTok to showcase promotions and drive store traffic.
- Experience collaborating with influencers and content creators to amplify brand messaging and engage new audiences, ensuring strategies resonate with local market preferences.
- Use of analytics tools to track social media performance, reporting results to committees and stakeholders to demonstrate impact and inform future initiatives.
- Experience in merchandising, marketing, advertising, and retail operations
- Proven ability to collaborate with Dealers, suppliers, and cross-functional teams
- Experience in a governance or committee environment
- Bilingual (French & English) required
- Strong planning, coordination, and organizational skills
- Analytical mindset with experience tracking and reporting results
Responsibilities
- Provide ongoing support to the Quebec committees including Advertising, Automotive and FMA. Prepare agendas, presentations, and material for provincial meetings and committee discussions. Act as a central point of contact between committees and corporate partners.
- Lead planning for merchandising, advertising, and promotional initiatives across Quebec with Dealers and Corporate partners ensuring business objectives alignment. Lead execution and deployment of local advertising and promotions. Continuously innovate to find new ways to reach our customers to drive sales. Liaise with national advertising team, to ensure regional initiatives complement national plans and align with Quebec market needs Consult with Montreal Advertising Agency on national advertising campaigns to ensure relevancy for the QC Market, as required Support the FMA Committee in the implementation of large-scale commercial opportunities, working closely with merchants and suppliers.
- Negotiate local advertising and promotional programs with vendors to maximize return on investment. Track, analyze, and present performance results to committees and stakeholders, ensuring clear visibility on outcomes and ROI.
- Communicate major commercial opportunities to Quebec Dealers on behalf of the CCMQ.
Benefits
- Comprehensive benefits and retirement programs
- Performance incentives
- Continuing Education Programs
- Other perks to support your well-being
- Career growth opportunities
- Product discounts
- store discounts
- supported learning through our Triangle Learning Academy
- Canadian Tire Profit Sharing
- retirement and savings programs for eligible employees
- mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families
- total well-being, and mental health tools and resources for all employees
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
