Merchandising & Brand Manager

Dufry Careers

2d•$67,440 - $79,341

About The Position

The Merchandising & Brand Manager drives commercial excellence and ensures brand standard compliance across specialty retail operations generating up to $3M in annual sales. This role is responsible for visual merchandising execution, brand guideline adherence, and vendor relationship management while supporting operational teams to deliver exceptional, brand-aligned customer experiences.

Requirements

5+ years combined experience in brand management, visual merchandising, or retail operations with a focus on brand compliance and commercial excellence.
3+ years in a brand or merchandising leadership role within retail environments.
Bachelor’s degree in Business Administration, Marketing, Merchandising, or related field preferred (may substitute for experience).
Proficiency in visual merchandising principles, planogram execution, and retail display standards.
Familiarity with retail systems, reporting tools, and inventory management processes.
Strong analytical skills with ability to interpret sales data and brand performance metrics.
Ability to walk extensively across retail locations and merchandising areas.
Lift/carry up to 25 lbs for visual merchandising setups.

Nice To Haves

Visual Merchandising Certification or related training preferred.
Project Management certification (PMP) a plus.

Responsibilities

Conduct regular brand standard audits and store assessments to ensure compliance with visual merchandising, product presentation, and brand guidelines; provide corrective action plans and follow-up support.
Oversee execution of brand-directed visual merchandising programs, seasonal resets, and promotional displays; ensure consistency across all retail locations.
Serve as the primary liaison with brand partners and vendors; communicate brand initiatives, seasonal requirements, and promotional strategies; ensure timely execution of brand programs.
Develop and deliver brand-specific training programs for store associates, focusing on product knowledge, brand storytelling, and customer engagement techniques.
Monitor and analyze brand performance metrics, sales data, and customer feedback; provide actionable insights and recommendations to operational leadership for performance optimization.
Collaborate with inventory and operations teams to manage stock allocation, seasonal transitions, and promotional merchandise in alignment with brand requirements.
Partner with store leadership to ensure brand-aligned customer service standards; provide coaching and guidance to enhance customer engagement.
Prepare and deliver regular reports to brand partners on compliance status, visual execution, and performance metrics; maintain strong vendor relationships and market insights.
Coordinate multiple brand initiatives, seasonal launches, and promotional campaigns while ensuring timely execution and adherence to brand standards.