Men's Product Line Manager

UNRL • Saint Paul, MN

2d • $120,000 - $140,000

About The Position

At UNRL, we’re redefining what performance wear means. We create premium apparel that blurs the line between work, sport, and everyday life — built for those who demand more. Our team is driven by innovation, craftsmanship, and authenticity. We are looking for people who share our belief that people matter, effort counts, success is found in sweating details, and culture drives excellence. Join us and help build a brand that empowers people to look good, feel confident, and perform their best — every day.

How did we get here?
We hire great people that fit our culture and have an old-school work ethic.
We make great products and provide our customers with an unreal experience.
We create great processes that enable us to set goals and track our success.
The UNRL team consists of a small, tight-knit group of hardworking people with an entrepreneurial mindset. We are building a brand that will stand the test of time and continue to make a positive impact in our communities. What are you leaving behind?

Job Overview
The Men’s Product Line Manager is responsible for leading the strategy, architecture, and performance of UNRL’s Men’s product assortment. This role translates consumer needs, brand strategy, market opportunities, and business objectives into a clear product roadmap and cohesive seasonal assortments. Reporting to the Head of Product, the Men’s Product Line Manager partners closely with Design and Product Development to bring the Men’s product vision to life, while collaborating with Planning, Sales, Marketing, Finance, and Supply Chain to ensure the assortment supports consumer demand, profitable growth, and UNRL’s long-term brand strategy.

This role is responsible for defining what we build, who we build it for, why it matters, how it is positioned, and how the assortment works together.

Requirements

• 5+ years of progressive experience in merchandising, product management, line management, or related apparel/product roles.
• Strong merchandising expertise with experience developing seasonal assortments and product strategies.
• Demonstrated ability to translate consumer insights and business opportunities into actionable product strategies.
• Experience building assortment architecture across categories, price points, and consumer use cases.
• Strong understanding of pricing, margin, product lifecycle management, and assortment productivity.
• Experience partnering closely with Design and Product Development teams.
• Demonstrated success influencing cross-functional teams and driving decisions without relying solely on direct authority.
• Experience working in a fast-paced, entrepreneurial or high-growth organization preferred.
• Strong understanding of merchandising, assortment planning, line architecture, and product lifecycle management.
• Ability to interpret customers, sales, margin, inventory, and market data to inform product decisions.
• Strong understanding of pricing architecture, margin, and product positioning.
• Ability to develop clear, actionable product briefs.
• Strong knowledge of seasonal product creation and GTM calendars.
• Ability to evaluate product performance and translate findings into future assortment decisions.
• Strong analytical, communication, presentation, and decision-making skills.

Nice To Haves

• Bachelor’s degree in Merchandising, Product Management, Business, Apparel, Marketing, or a related field.
• Experience within premium apparel, golf, performance, lifestyle, or consumer brands.
• Experience working across both direct-to-consumer and wholesale channels.
• Experience managing products across multiple categories and use cases.
• Experience building or scaling a product line within a high-growth organization.
• Experience with PLM, merchandising, planning, or product creation systems.

Responsibilities

• Own the Men’s product line strategy and long-range product roadmap.
• Develop seasonal assortment architecture across categories, collections, use cases, and price points.
• Identify consumer needs, market opportunities, assortment gaps, and emerging trends to inform product strategy.
• Create clear product briefs that define the customer need, product purpose, positioning, key requirements, and business opportunity.
• Establish seasonal product priorities and maintain clarity around where the organization should focus on its resources and investment.
• Define pricing architecture and product positioning to create a clear and differentiated assortment.
• Build cohesive collections that merchandise effectively across categories, colors, use cases, and consumer needs.
• Partner closely with Design to translate product strategy and consumer insights into differentiated compelling products.
• Partner with Product Development to achieve product cost, quality, performance, commercialization, and timeline objectives.
• Manage the product lifecycle, including newness, carryover, core, seasonal, and end-of-life decisions.
• Evaluate product and assortment performance to identify opportunities to improve productivity, profitability, and consumer adoption.
• Lead key Men’s product and assortment reviews, driving timely decisions and cross-functional alignment.
• Partner with Planning, Sales, Marketing, Finance, and Supply Chain to align Men’s product priorities with demand, inventory, margin, GTM, and business objectives.

Benefits

• Health Insurance (Immediate Eligibility)
• Dental Insurance (Immediate Eligibility)
• Vision Insurance (Immediate Eligibility)
• Annual Performance Bonus (Immediate Eligibility based on Company and Individual Performance)
• 401(k) Profit Sharing Retirement Plan (Eligibility begins after 1 year of employment)
• 401(k) 4% Employer match (Eligibility begins after 1 year of employment)
• PTO (Immediate Eligibility)
• Employee Discount on UNRL product (Immediate Eligibility)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level