Membership Marketing & Outreach Manager
About The Position
Since 1891, Boys & Girls Clubs of San Francisco (BGCSF) has provided high-quality, community-based youth development services to youth in San Francisco. Our mission is to inspire and enable all young people, especially those from disadvantaged circumstances, to realize their full potential as productive, responsible, and caring citizens. We impact the lives of Club members, primarily ages 6 to 18, by focusing on academic success, healthy lifestyles, good character, community engagement, and job readiness with earning potential. We are nationally recognized for the high-quality of our programs and comprehensive approach to serving youth. Whether you’re joining our administrative team, a Clubhouse team, a School-Based Club team, or our Camp Mendocino team, you’ll be surrounded by enthusiastic, talented, and passionate colleagues who wake up every day ready to inspire young people to reach their full potential. Under the direction of the Vice President of Communications & Marketing and in partnership with Club and Program Leadership, the Membership Marketing and Outreach Manager leads the development and execution of BGCSF's membership marketing strategy. This position creates community-informed recruitment and engagement strategies to drive recruitment, strengthen member retention, and increase membership across 14 Clubhouses and Camp Mendocino.
Requirements
- Bachelor’s degree and at least 5 years of related work experience
- Significant experience in recruitment, sales, or integrated marketing campaign execution
- Proven ability to collect, analyze, and apply data to distribution plans and strategies
- Strong oral and written communication, time management, and organizational skills
- Self-motivated, adaptable, and eager to learn new technologies and prioritize workloads
- Ability to apply brand guidelines and best practices into innovative tactics
- Flexibility to work evenings, weekends, and travel locally to recruitment events as needed
Nice To Haves
- Experience in youth development, education, or non-profit sectors
- Knowledge of or experience working within San Francisco communities
- Familiarity with Salesforce database systems
Responsibilities
- Build and refine annual, seasonal, and campaign-specific plans across digital and traditional channels.
- Serve as lead communicator, translating organizational goals into measurable recruitment, retention, and average daily attendance strategies.
- Partner with Club and Program Leadership to learn each local ecosystem (schools, partners, enrollment needs) and adapt based on data and community feedback.
- Work with Marketing to align website, email, social, paid advertising, creative assets, and collateral.
- Meet regularly with Club, Outcomes & Membership, and Marketing Leadership to review metrics and adjust tactics.
- Represent BGCSF at school fairs, community events, and partner meetings to build pipeline relationships with local schools, businesses, and organizations.
- Lead sessions and presentations for prospective members, families, and partners.
- Partner with Club Leadership on recruitment events, member ambassador initiatives, orientation materials, and family engagement resources.
- Monitor and report on campaign performance, recruitment, retention, and outreach across channels.
- Deliver reports on data, ROI, trends, and recommendations to Club Leadership and the Marketing Committee.
- Maintain organization-wide membership marketing templates, messaging toolkits, and outreach materials.
- Equip Club staff with talking points and recruitment tools so program value is communicated consistently at events.
Benefits
- Comprehensive Health Benefits + Employer Contributions
- 401K + 7% Employer Contribution After One Year of Service
- Employee Assistance Program: In-Person Counseling + 24/7 Confidential Mental Health Support
- Education Assistance
- Pre-tax Transportation Savings Account
- Flexible Spending Account (FSA) & Lifestyle Spending Account (LSA)
- Paid Time Off + Paid Holidays
- Life & Disability Insurance
- Mandatory summer + winter weeklong organization-wide closures
- Professional Development Opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
