Member Experience Director

YMCA of Metropolitan Atlanta•Newnan, GA

About The Position

The Member Experience Director is responsible, under the direction of the Executive Director, for designing and implementing branch membership acquisition and member experience plans aligned with association initiatives. The role focuses on meeting and exceeding monthly new-member goals, increasing retention, and creating a high-quality member experience across the branch. The director manages membership programs, budgets, staff and volunteers, and collaborates with branch and association departments, community organizations, and stakeholders.

Requirements

High school diploma or GED and 4 or more years of people and/or program management experience, or a bachelor's degree and 2 or more years of membership programming experience.
At least 1 year of supervisory responsibility.
Ability to communicate and manage information effectively with program participants, community leaders, volunteers, and staff of all ages.
Ability to establish, collaborate on, and maintain relationships with stakeholders.
Proficiency with computers, technology, and applications.
Ability to handle multiple tasks, work independently, solve problems, and manage time effectively.
Must complete Child Abuse Prevention, Working with Program Volunteers, CPR, First Aid, AED, and Bloodborne Pathogens training within 30 days of hire.
Ability to pass pre-employment background, criminal-record, drug-screening, motor-vehicle-record, and reference checks according to company policy.
Must be legally eligible to work in the United States without current or future sponsorship.

Nice To Haves

Bachelor's degree.
At least 5 years of working membership experience.
At least 2 years of supervisory experience.
YMCA Team Leader certification.
Prior program and people management experience.

Responsibilities

Develop and implement a member acquisition plan aligned with branch budget goals and association initiatives, including weekly and long-term strategies.
Develop and implement a member engagement plan involving all branch departments and defining weekly strategies for the director, membership staff, and other branch staff.
Implement member retention strategies through engagement activities, programs, and special events.
Manage budgets and hold staff accountable for high-quality results through formal progress measurement.
Recruit, hire, train, develop, schedule, supervise, and evaluate membership department employees and volunteers.
Review and evaluate staff performance, and develop strategies to motivate staff and achieve goals.
Monitor progress toward branch goals by running and reviewing necessary reports.
Lead staff efforts for the annual “Why It Matters” fundraising campaign and take a leadership role in special events.
Coordinate marketing efforts to maximize enrollments and support the Executive Director and Department Directors on related issues.
Collaborate with association departments to lead, coordinate, and support initiatives in marketing, social media and communications, human resources, and financial development.
Provide leadership for defined branch board or volunteer initiatives and serve in an active leadership role within the membership cabinet.
Develop and maintain collaborative relationships with community organizations.
Manage programs by developing and monitoring budgets, compiling statistics to evaluate effectiveness and participation, securing and scheduling facilities, and creating and scheduling classes, activities, and events.