Medical Channel Strategy and Engagement Lead

Pfizer • New York City, NY

12h • Hybrid

About The Position

The Medical Channel Strategy and Engagement Lead leads a therapeutic-area-aligned team covering Oncology, Primary Care, Specialty, and Vaccines. The role is accountable for developing comprehensive omnichannel strategies for priority medicines and vaccines, integrating digital platforms, audience journeys, channel selection, and precise, personalized dissemination of scientific content through publications, field medical content, social media, and other external medical channels. The lead develops and implements digital medical engagement strategies in collaboration with Global and Local Medical Leads and cross-functional partners, and oversees subject matter experts responsible for external third-party and social media buys in alignment with regulatory requirements and industry best practices.

The role provides strategic and operational leadership for medical channel and digital engagement across priority medicines and therapeutic areas. It guides the planning, creation, production, and execution of scientific omnichannel journeys and helps develop new channels and capabilities. The lead serves as an escalation point for issues involving digital engagement, channel optimization, audience understanding, paid media, channel operations, and channel excellence; leads issue resolution and identifies opportunities to improve ways of working.

Working across geographies and functions, the lead establishes best practices for scientific dissemination, audience segmentation, and precision engagement. Responsibilities include setting strategic direction, managing business performance and financial resources, developing omnichannel infrastructure and standardized frameworks, and influencing senior management decisions and transformational change. The role collaborates with Legal, Compliance, Governance, Medical Affairs, Evidence Generation, and R&D; monitors channel performance; oversees vendor relationships and paid media; and stays current on relevant regulations, guidance, and Pfizer procedures.

This is a hybrid position requiring on-site work 2 to 3 days per week. Travel may be required up to 20%. The position is posted in multiple locations, including New York, NY; Collegeville, PA; Cambridge, MA; Groton, CT; Lake Forest, IL; La Jolla, CA; and Montreal, Canada. The stated U.S. annual base salary range is $230,900 to $384,800, with eligibility for a performance-plan bonus targeted at 25% of base salary and a share-based long-term incentive program. Pfizer offers benefits including a 401(k) plan with matching and an additional retirement savings contribution, paid vacation, holidays and personal days, paid caregiver/parental and medical leave, and medical, prescription drug, dental, and vision coverage. Relocation assistance is not guaranteed and may be available based on business needs and eligibility; the listing also states that the role is not eligible for a relocation package. Candidates must have permanent U.S. work authorization; visa sponsorship is unavailable.

Requirements

• Advanced scientific degree, such as a PhD or PharmD.
• At least 7 years of pharmaceutical industry experience, including at least 2 years of experience in Medical Affairs, Scientific Publications, or a Medical Communications Agency.
• Demonstrated leadership capabilities, including influencing and collaborating with peers, developing and coaching others, and guiding colleagues’ work to achieve meaningful outcomes and business impact.
• Experience representing a function in a matrix organization, with strong presentation, customer-facing, and interpersonal skills.
• Strong written and oral communication skills, including presenting scientific information to varied audiences and articulating messages succinctly.
• Ability to build rapport and credibility quickly with internal and external stakeholders.
• Strong organizational skills and ability to track numerous tasks across simultaneous, deadline-oriented projects.
• Experience in global medical strategy development and scientific planning or communications, and understanding of applicable regional legal and regulatory requirements.
• Knowledge of omnichannel strategy and diverse channel- and HCP-specific content requirements, including long-form, multimodal or modular content, publication and key data release amplification, publication extenders, podcasts, social media, and short-form scientific content on third-party digital platforms.
• Experience activating new channels and capabilities to amplify medical engagement through digital channels.
• Expertise interpreting scientific data and translating that understanding into scientific omnichannel journeys.
• Ability to travel as required, up to 20%.
• Permanent work authorization in the United States; U.S. work visa sponsorship is not available.

Nice To Haves

• MBA or similar advanced degree.
• Experience in functions such as Marketing, Digital Communications, or Life Sciences.
• Experience leading complex, cross-functional teams in omnichannel strategy development.
• In-depth knowledge of healthcare industry trends and evolving digital delivery methods for scientific information to HCPs.

Responsibilities

• Lead a team of medical channel experts in developing and executing channel and digital engagement strategies across priority medicines and therapeutic areas.
• Guide the planning, conceptualization, production, and implementation of scientific omnichannel journeys for personalized and precise engagement across external medical channels.
• Coordinate scientific engagement around key data releases, congress events, publications, field medical activity, and digital platforms, and steer the launch of new medical channels.
• Serve as a key member of the Medical Channel Excellence Leadership Team and as an escalation point for digital engagement, channel optimization, audience understanding, channel operations, paid media, and channel excellence issues.
• Resolve issues and proactively improve ways of working.
• Collaborate across geographies and functions, including Global Medical Affairs Category Teams, Evidence Generation, and R&D, to establish best practices for scientific dissemination, audience segmentation, and precision engagement.
• Lead strategic direction, business performance, and financial management for the design, development, and deployment of medical omnichannel frameworks and customer journeys.
• Oversee people, technological, and financial resources, including resources outside direct authority, to develop journeys, select channel mixes based on HCP preferences, and create standardized frameworks.
• Provide subject matter leadership across Medical Leadership Teams, applying scientific expertise and technical and operational knowledge to data dissemination and omnichannel strategy.
• Anticipate HCP needs across therapeutic areas, priority assets, and country-specific requirements, and influence senior management decisions affecting business direction.
• Oversee and influence transformational change in omnichannel strategies across Medical Affairs.
• Lead the design and development of infrastructure supporting the medical omnichannel framework and enhance integration across Pfizer and third-party channels.
• Serve on cross-enterprise and cross-functional committees as directed by the Medical Channel Excellence Head.
• Liaise with Legal, Compliance, and Governance on omnichannel processes and issues.
• Stay current on global and local regulations and guidance affecting medical information delivery and engagement with external healthcare professionals and patients, as well as relevant Pfizer SOPs and U.S. guidance documents.
• Optimize digital and social channel performance, introduce new capabilities on existing channels, and activate strategically aligned additional medical channels.
• Monitor activity and performance across medical digital and social channels to strengthen the digital medical ecosystem and engagement experience.
• Oversee paid medical media buys, vendor management, and partnerships.
• Direct external vendors and manage budgets, timelines, and deliverable quality.

Benefits

• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution.
• Paid vacation, holidays, and personal days.
• Paid caregiver/parental and medical leave.
• Medical, prescription drug, dental, and vision coverage.
• Eligibility to participate in Pfizer’s Global Performance Plan, with a bonus target of 25% of base salary.
• Eligibility to participate in a share-based long-term incentive program.
• Relocation assistance may be available based on business needs and eligibility; the posting also states that the role is not eligible for a relocation package.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Ph.D. or professional degree