Medical Channel Strategy and Engagement Lead

Pfizer • Montreal, QC

1d • $230,900 - $384,800 • Hybrid

About The Position

The Medical Channel Strategy and Engagement Lead leads a therapeutic-area-aligned team across Oncology, Primary Care, Specialty, and Vaccines. The role develops and implements comprehensive omnichannel strategies for priority medicines and vaccines, integrating digital platforms, audience journeys, channel selection, and precise, personalized dissemination of scientific content across Pfizer therapeutic areas. Content may include publications, field medical materials, social media, and other externally facing medical communications delivered through specific channels.

The role works with Global and Local Medical Leads and cross-functional partners to improve Pfizer’s communication and engagement with healthcare professionals and other stakeholders. It manages subject matter experts and oversees the operations and execution of medical media buys on external third-party and social media channels, ensuring alignment with regulatory requirements and industry best practices while expanding outreach to priority healthcare professionals.

This position leads strategic planning, business performance, and financial management for medical omnichannel frameworks across priority assets and markets. It oversees team and other resources, guides cross-functional and cross-geographical collaboration, influences senior management decisions, and drives transformational change in Medical Affairs omnichannel strategy. The position is hybrid, requiring work onsite two to three days per week, with travel as required up to 20%.

Requirements

• Advanced scientific degree, such as a PhD or PharmD.
• At least 7 years of pharmaceutical industry experience, including at least 2 years of experience in Medical Affairs, Scientific Publications, or a Medical Communications Agency.
• Experience representing a function within a matrix organization, with strong presentation, customer-facing, and interpersonal skills.
• Experience directing external vendors and managing budgets, timelines, and quality of deliverables.
• Strong written and oral communication skills, including the ability to develop and present scientific information to varied audiences and communicate succinctly.
• Ability to build rapport and credibility quickly with internal and external stakeholders.
• Strong organizational skills and ability to track numerous tasks across simultaneous projects in a deadline-oriented environment.
• Experience in global medical strategy development and scientific planning or communications, and understanding of applicable regional legal and regulatory requirements.
• Knowledge of omnichannel approaches and diverse channel and healthcare professional-specific content requirements, including long-form, multimodal or modular content, publication and key data release amplification, publication-extender channels, podcasts, social media, and short-form scientific content on third-party digital platforms.
• Experience activating new channels and capabilities to amplify medical engagement through digital channels.
• Expertise in interpreting scientific data and translating that understanding into scientific omnichannel journeys.
• Demonstrated breadth of leadership experience and capabilities, including influencing and collaborating with peers, developing and coaching others, and guiding colleagues’ work to achieve meaningful outcomes and business impact.
• Candidates must be authorized to work in the United States by any employer; U.S. work visa sponsorship is not available now or in the future.
• The position requires permanent work authorization in the United States.

Nice To Haves

• An advanced degree such as an MBA or similar.
• Experience in functions such as Marketing, Digital Communications, or Life Sciences.
• Experience leading complex cross-functional teams in omnichannel strategy development.
• In-depth knowledge of healthcare industry trends and evolving digital methods for delivering scientific information to healthcare professionals.

Responsibilities

• Lead a team of medical channel experts in developing and executing medical channel and digital engagement strategies across priority medicines and therapeutic areas.
• Plan, conceptualize, produce, and implement scientific omnichannel journeys for personalized and precise engagement across medical channels, data releases, congresses, publications, field medical activity, and digital platforms.
• Steer the innovative launch of new medical channels to support personalized or precision healthcare professional engagement.
• Serve on the Medical Channel Excellence Leadership Team and act as an escalation point for issues involving digital engagement, channel optimization, audience understanding, channel mix, omnichannel journey development, channel operations, paid media, channel discovery, activation, maintenance, and excellence.
• Lead issue resolution and proactively identify opportunities to improve ways of working.
• Collaborate across geographical and functional lines with Global Medical Affairs Category Teams, Evidence Generation, R&D, and other colleagues to establish best practices for science dissemination, audience segmentation, and precision engagement.
• Set strategic direction and manage business performance and finances for the design, development, and deployment of medical omnichannel frameworks across priority assets and divisions.
• Oversee people, technology, and financial resources used to develop customer journeys, select channel mixes based on healthcare professional preferences, and create standardized frameworks.
• Provide subject matter leadership and collaborate with Medical Leadership Teams on data dissemination and omnichannel strategies.
• Apply knowledge of the external healthcare professional marketplace and anticipate needs across therapeutic areas, priority assets, and country-specific requirements.
• Influence senior management decisions affecting business direction and oversee change with transformational impact on Medical Affairs omnichannel strategies.
• Lead the design and development of infrastructure supporting the medical omnichannel framework.
• Enhance cross-channel integration across Pfizer and third-party channels.
• Serve on cross-enterprise and cross-functional committees as directed by the Medical Channel Excellence Head.
• Liaise with legal, compliance, and governance teams on omnichannel processes and issues.
• Stay current on global and local regulations and guidance affecting engagement with and delivery of medical information to healthcare professionals and patients, as well as relevant Pfizer SOPs and U.S. guidance documents.
• Optimize digital and social channel performance, introduce capabilities on existing channels, and activate strategically aligned additional medical channels.
• Monitor the activity and performance of medical digital and social channels to improve the digital medical ecosystem and engagement experience.
• Oversee medical paid-media buys, including vendor management and partnerships.
• Direct external vendors and manage budgets, timelines, and deliverable quality.
• Travel as required, up to 20% of the role.

Benefits

• 401(k) plan with Pfizer matching contributions and an additional Pfizer Retirement Savings Contribution.
• Paid vacation, holiday, and personal days.
• Paid caregiver, parental, and medical leave.
• Medical, prescription drug, dental, and vision coverage.
• Eligible to participate in Pfizer’s Global Performance Plan, with a bonus target of 25% of base salary.
• Eligible to participate in a share-based long-term incentive program.
• Comprehensive benefits and programs intended to support colleagues’ health and life events.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Ph.D. or professional degree