Media Supervisor

VisionPoint Marketing•Raleigh, NC

2d•Hybrid

About The Position

VisionPoint Marketing is seeking a skilled integrated marketer with experience in digital media with a focus in ad operations to join our team as a Media Supervisor. The Media Supervisor will be responsible for overseeing the execution of tactical media plans for our higher education clients’ campaigns. The successful candidate will have a deep understanding of digital strategies and experience executing complex campaigns across a variety of advertising channels, including Paid Search, Paid Social, Programmatic, OOH, and TV/Radio.

Requirements

5+ years of experience in an integrated campaign management role.
2+ years of people management experience, including direct supervision, coaching, and development of at least one direct report.
Experience managing higher education marketing campaigns and/or B2C marketing initiatives with long consideration cycles, with an understanding of how to nurture prospective audiences through complex decision-making journeys.
Process-oriented with strong attention to detail and follow-through.
Strong understanding of Google Analytics and digital marketing metrics, with the ability to analyze and interpret data to inform strategic decisions.
Must have (or get within 90 days) Google Ads and Google Analytics certifications.
Strong verbal, written, and interpersonal skills and comfortability representing the agency to external stakeholders for presentations and problem-solving.
Ability to motivate and manage others to achieve measurable goals.
Thirst for knowledge and passion to learn and grow in your area of expertise.
Sense of ownership and accountability to the goals, the client and the team.
Willingness to actively contribute to VisionPoint’s culture and embody our values.

Responsibilities

Overseeing the execution of tactical media plans for clients’ campaigns.
Providing support, review, and quality assurance on campaigns managed by channel specialists.
Focusing on solidifying and improving the team’s ad operations, identifying, implementing, and documenting systems and process/workflow improvements for Ad Tech and Ad Operations.
Ensuring efficient campaign trafficking, set-up, and delivery across various digital advertising platforms.
Collaborating with Strategists, Enrollment Marketing Consultants, and Director of Media in the development of digital marketing strategies, plans, and reports for VisionPoint’s clients.
Partnering closely with Client Success Managers to ensure work is delivered accurately, strategically, and on time, proactively communicating priorities, risks, and recommendations to support an exceptional client experience.
Executing marketing across all digital marketing channels including (but not limited to) SEM, paid social, and programmatic.
Consulting with Analysts to plan, implement tracking, and manage marketing metrics within web analytics interfaces to produce reports and consult with clients.
Providing strategic guidance and subject matter expertise in developing effective, accurate media plans and supporting campaign documentation.
Acting as a point of contact for media vendors and partners.
Attending all media-related client presentations for the team’s assigned clients, acting as the senior level subject matter expert on the account.
Utilizing a full suite of platform reporting tools and Google Analytics to interpret and act on performance, with support from VisionPoint’s Analytics team.