Media Strategy and Planning Lead

Meta•Washington, DC

1d•$152,000 - $213,000

About The Position

Meta’s Global Media Organization is seeking a Media Strategy and Planning lead to drive the development and execution of innovative, data-driven media strategies supporting Meta’s Public Affairs priorities, globally. This role will manage a team of media experts, defining clear media strategies, driving rigorous planning and execution, and shaping long-term solutions aligned with business and team objectives. In this role, they will partner closely with Marketing, Insights, Decision Science, Creative, Policy & Communications, and external agencies to design and implement sophisticated issue campaigns that advance Meta’s brand narrative through innovative, data-driven paid media strategies. This role requires demonstrated cross-channel media expertise, experience identifying growth opportunities, building stakeholder alignment, and leading teams to deliver measurable impact. They are curious about what influences key target audiences globally, adept at navigating audience insights, media trends, and analytics, and experience translating goals into integrated, data-driven programs. This role involves adapting to shifting priorities and delivering results within dynamic timelines and prioritizing competing projects based on impact, deadlines, and stakeholder needs.

Requirements

10+ years of managing large-scale consumer and/or public affairs campaigns within an agency or client organization
Demonstrated experience in influencing and aligning cross-functional stakeholders to drive timely decisions and execution against shared goals
Experience using media measurement and analytics to translate data into compelling strategies, perspectives, and optimizations
Demonstrated track record of leading campaign strategy development and translating strategy into actionable, data-driven plans that improve measurable return on investment
Experience in planning and executing integrated, multi-channel strategies and plans, including digital, programmatic, and social media
Experience presenting to executive stakeholders and leadership teams, with a focus on clear, concise communication
Experience navigating evolving priorities by defining structure, clarifying goals, and driving execution in environments with limited precedent

Nice To Haves

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Background in policy, public affairs, or highly regulated/sensitive cause-based marketing campaigns
Experience leading media strategy across multiple regions (US, EMEA, LATAM, APAC)
Experience collaborating with data science/analytics teams to shape measurement plans, learning agendas, and advanced testing frameworks (e.g., A/B testing)
Experience working closely with creative teams to integrate creative ideas with media strategy and channel selections

Responsibilities

Lead integrated channel strategy, planning, and execution for Public Affairs priorities across Meta’s owned and off-platform channels
Develop media strategies and plans grounded in clear objectives, audience, and marketplace insights to deliver measurable outcomes
Cross-functionally lead the team to provide thought leadership and strategic analysis to shape go-to-market media and measurement approaches
Define clear media briefs, including campaign parameters, audience and channel strategies, and testing/learning agendas
Leverage quantitative and qualitative insights, measurement models, and programmatic buying to develop, execute, and optimize media strategies
Maintain and integrate an understanding of the evolving media landscape, audience insights, competitive activities, and emerging platforms
Analyze performance, historical learnings, and business needs to distill actionable insights and optimization strategies
Partner across Global Media, Marketing, Decision Science, Market Insights, Creative, Communications, MarTech, and Agency teams to deliver integrated, high-impact work and advance capabilities
Enable connections between cross-functional teams and lead communications on media priorities to internal teams, agencies, and marketing leadership
Serve as a domain expert, incorporating industry insights, trends, and best practices