Manager, Brand Media Strategy & Planning
About The Position
This role is a key member of the Brand Marketing team, supporting the HelloFresh Group to drive brand media strategy and planning in the US. The position oversees media planning across HelloFresh's portfolio of brands, including HelloFresh, Factor, GreenChef, and EveryPlate. The ideal candidate will have a strong track record in brand marketing campaigns, social/digital media planning, and communications planning, with the ability to translate brand strategy and business objectives into effective, full-funnel media strategies. This role requires both strategic thinking and operational excellence, connecting the brand proposition and audience insights to channel strategy, while influencing channel-specific creative and driving measurable business impact. This is a high-impact role driving growth for the HelloFresh group and partnering across the broader Marketing organization. This is a hybrid role based in New York.
Requirements
- 5+ years of relevant professional experience with demonstrated, consistent results.
- Experience in the U.S. media market, with understanding of the national media landscape and buying ecosystem.
- 3+ years managing media agencies or external partners, with experience influencing cross-functional teams and driving accountability.
- Strong knowledge of digital media channels (Social Media, CTV/OTT, YouTube, Streaming Audio, Podcasts) with hands-on planning or campaign management experience.
- Strong analytical foundation, with experience partnering with marketing analytics teams and working with both brand and performance KPIs (e.g., reach, frequency, awareness, site traffic, CPM, CPV/CPS, CAC, and brand lift studies).
- Experience applying measurement frameworks to media planning, including familiarity with Media Mix Modeling (MMM), incrementality testing, and attribution methodologies, and translating insights into planning and optimization decisions.
- Fluency in Google Workspace and Microsoft Excel.
- Bachelor’s degree required, with a strong academic record or equivalent professional experience.
Nice To Haves
- Background in eCommerce and/or subscription-based business models is a plus.
- Experience with reporting automation, dashboards, or data visualization tools is a plus.
Responsibilities
- Support the development, execution and communication of brand media strategies in partnership with internal stakeholders and external agency partners.
- Develop audience targeting strategies informed by research, insights, and performance data.
- Brief, review, and approve media plans developed by external media agencies, ensuring alignment with strategic objectives and budget allocations.
- Apply communications planning principles to ensure media plans align with the brand proposition, audience insights, and moments that matter.
- Influence channel-specific creative and messaging strategies by leveraging knowledge of media environments and audience behaviors.
- Translate insights from marketing analytics, attribution models, and Media Mix Modeling (MMM) into actionable planning and investment decisions.
- Monitor and analyze media performance, driving on-going optimization and performance improvements across weekly, monthly, and quarterly reporting cycles.
- Be accountable for delivering against brand and acquisition KPIs, including conversion, CAC, ROI, and brand lift metrics.
- Support testing initiatives (e.g., channel tests, creative tests, geo tests) with Marketing Analytics to validate performance and unlock incremental growth.
- Build and own scalable processes that ensure accurate media implementation, campaign setup, budget pacing, and operational excellence.
- Partner with internal teams and agencies on media trafficking, ad operations, campaign execution, contracts, invoicing, billing, and campaign auditing.
Benefits
- Competitive salary
- 401k with company match that vests immediately upon participation
- Generous PTO, including sabbatical
- Parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education (upon 2 years of service)
- Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
