Media & Stakeholder Relations Manager

Geotab•Atlanta, GA

6h•Hybrid

About The Position

Geotab is seeking a Media & Stakeholder Relations Manager who will own the North America stakeholder and media relations strategy, drive executive visibility, and lead our industry analyst relations program — positioning Geotab as a leader in the conversations defining the future of connected transportation, fleet technology, and smart mobility. This role shapes how Geotab is understood by policymakers, industry analysts, media, and senior industry leaders. The ideal candidate is strategic and politically astute with strong communication skills and a passion for building influential relationships across government, media, and industry.

Requirements

Bachelor's degree in Public Relations, Communications, Public Policy, Journalism, or a related field — or an equivalent combination of education and experience.
5–8 years of experience in a public affairs, media relations, or strategic communications role with a focus on stakeholder engagement, executive visibility, policy development, thought leadership, industry analyst relations, and North America media relations — ideally in a B2B technology, IoT, or mobility environment.
Established relationships with North America journalists and editors at national, business, and trade outlets (brings a media network, not just media experience).
Strong writing and storytelling skills with a track record of crafting executive thought leadership, opinion pieces, and policy positions.
Experience supporting industry analyst relations and competitive ranking and evaluation processes.
Familiarity with media analytics tools and comfort interpreting share-of-voice data to inform and demonstrate communications strategy impact.
Willingness to travel within the U.S., Canada, and internationally as needed (estimated 20–30% travel).

Responsibilities

Own and execute Geotab's North America stakeholder and regional media relations plans, driving measurable improvements in share of voice and media quality.
Plan and execute government and C-suite customer visits — including briefing materials, agendas, and strategic follow-up — to strengthen executive visibility and key stakeholder relationships.
Build and maintain a dynamic stakeholder map that identifies, prioritizes, and tracks key external decision-makers, influencers, and emerging voices across government and industry.
Draft opinion pieces, bylined articles, and position statements for senior executives, ensuring a distinctive, authentic voice that advances Geotab's leadership narrative.
Build and manage relationships with industry analysts to ensure Geotab is well-represented in briefings, reports, competitive rankings, and market assessments.
Shape Geotab's external profile through regional media, speaking engagements, digital platforms, and thought leadership content on key industry topics.
Serve as a media spokesperson and prepare executives for interviews, press conferences, panels, and podcast appearances.
Track and report on the measurable impact of stakeholder and media relations activities — including share of voice, media quality, analyst sentiment, and engagement — using insights to refine strategy.