Media Specialist, Biosciences

GenScript ProBio • Piscataway, NJ

7d • Onsite

About The Position

GenScript is seeking a Media Specialist, Biosciences to support the execution of paid media campaigns. This role is crucial for accelerating innovation in biotech and healthcare by providing researchers and companies with the necessary tools for developing groundbreaking treatments and products. The company's mission is to Make People and Nature Healthier Through Biotechnology. GenScript is a well-recognized biotechnology company with approximately 6,165 employees, serving over 200,000 customers globally.

Requirements

• 1–3 years of hands-on experience in paid media, digital marketing, or related roles, ideally in B2B biotech, life sciences, pharmaceuticals, or scientific technology.
• Experience using Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, or similar paid media platforms.
• Exposure to supporting marketing events, including cross-regional coordination or campaign amplification.
• Basic knowledge of GA4, UTM tracking, pixel implementation, and reporting tools such as Looker Studio or Excel.
• Understanding of digital media KPIs and campaign fundamentals, with a willingness to learn more advanced targeting and optimization techniques.
• Attention to detail with the ability to QA basic campaign setups, tracking, and creative assets.
• Good verbal and written communication skills to summarize results and share updates with the team.
• Ability to manage multiple tasks and deadlines in a fast-paced, collaborative environment.

Responsibilities

• Support the execution of paid media campaigns across channels, including paid search, paid social, programmatic/display, retargeting, and other digital channels.
• Assist with day-to-day campaign tasks, including audience targeting, campaign setup, ad trafficking, budget monitoring, and basic performance checks.
• Help implement and maintain campaign tracking, including GA4 support, UTM tagging, pixel placements, and basic conversion tracking validation.
• Work with content, design, and product marketing teams to ensure creative assets meet channel specifications and campaign requirements.
• Monitor campaign performance metrics such as CTR, CPC, CPA, CPL, and MQL, and provide simple reports and observations to the team.
• Perform basic optimizations under guidance, such as updating targeting, rotating creative, adjusting budgets, and testing variations.
• Coordinate with external vendors, media agencies, and MarTech partners to support campaign launches, troubleshooting, and reporting.
• Assist with global events and webinars, including campaign amplification, audience targeting support, tracking setup, and post-event reporting.
• Support branded merchandise and swag initiatives, helping with vendor coordination, fulfillment, and creative input.
• Ensure campaigns follow internal brand guidelines, regulatory requirements, and scientific messaging standards.

Benefits

• medical insurance
• dental insurance
• vision insurance
• 401(k) retirement plan with a company match that vests fully on day one
• paid parental leave after three (3) months of employment
• paid time off policy that includes vacation time, personal time, sick time, floating holidays, and company holidays
• flexible spending accounts
• health savings accounts
• life insurance
• AD&D insurance
• short-term disability coverage
• long-term disability coverage
• legal assistance
• supplemental plans such as pet insurance, critical illness insurance, accident insurance, and hospital indemnity insurance
• commuter benefits
• well-being initiatives
• peer-to-peer recognition programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed