Media Senior Associate - Social
About The Position
FanDuel is looking for a Casino Media Senior Associate to help support the Social in-house team through campaign planning, execution, optimization, and reporting on the US Casino Business. This role sits within the Casino Marketing organization and reports directly to the Senior Manager of Paid Social. In this position, you will own responsibility of day-to-day campaign management, trafficking, monitoring, and optimizing campaigns to meet business objectives. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
Requirements
- 4+ years of paid media buying experience with a focus on social media is preferred
- Proven hands-on experience in social ad platforms (Meta, Snapchat, TikTok, Reddit and X)
- Demonstrated success managing campaigns toward performance goals (CPA, ROAS)
- Knowledge of all aspects of paid social media, including tactical placements, testing frameworks, targeting opportunities, pricing formats, bidding strategies, tagging and reporting
- Experience with attribution and measurement tools (AppsFlyer, Kochava, Adjust, or similar)
- Excellent communicator able to synthesize complex data into clear insights.
- Detail-oriented, proactive, and collaborative team player who thrives in a fast-moving environment.
- Passion for digital marketing, social innovation, and staying ahead of platform trends.
Responsibilities
- Plan, build, launch, and optimize multi-platform paid social campaigns (Meta, TikTok, Snapchat, Reddit, X/Twitter).
- Trafficking and QA of campaigns within platform interfaces, ensuring accuracy across ad specs, tracking, and targeting parameters.
- Partner with Brand team to align messaging and creative assets with campaign strategy and performance goals.
- Ensure flawless tagging, attribution, and data collection across first- and third-party tools (AppsFlyer)
- Maintain strong relationships with external platforms reps and internal marketing teams
- Monitor pacing and performance against KPIs (CPA, ROAS, CTR, conversion rate).
- Assist in developing optimization and testing plans (creative, bidding, audience, placement) to drive performance improvements.
- Analyze and translate data into actionable insights, presenting learnings to internal stakeholders and partners.
- Compile and share regular campaign reports, highlighting key metrics, learnings, and recommendations.
- Stay ahead of platform updates, algorithm changes, and new ad formats to recommend and implement innovative strategies.
- Manage daily and weekly budget pacing and campaign delivery.
- Partner with Finance to reconcile monthly spend, invoices, and any associated data fees.
- Support monthly and quarterly forecast inputs and ensure spend accuracy across platforms.
Benefits
- We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
- We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards.
- Benefits differ across location, role, and level.
- medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits.
- This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation.
- This role includes paid personal time off and 14 paid company holidays.
- FanDuel offers paid sick time in accordance with all applicable state and federal laws.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
