MEDIA RELATIONS STRATEGIST (90100650)

HHC•Indianapolis, IN

2d•Onsite

About The Position

In collaboration with the Media & Public Affairs Manager and the Public Affairs & Communications team, the Media Relations Strategist assists with the development and coordination of public relations and communications activities for Eskenazi Health. Eskenazi Health serves as the public hospital division of the Health & Hospital Corporation of Marion County. Physicians provide a comprehensive range of primary and specialty care services at the 333-bed hospital and outpatient facilities both on and off of the Eskenazi Health downtown campus including at a network of Eskenazi Health Center sites located throughout Indianapolis.

Requirements

Bachelor’s degree in communications, marketing, business, public relations, journalism or related discipline
A minimum of two years progressive professional experience in health care communications preferred
Experience working with the Indianapolis news media preferred
Valid Indiana Driver’s license that meets Eskenazi Health’s driving policy requirements
High levels of accuracy, productivity and good judgment required in developing and maintaining a positive image of Eskenazi Health
Flexibility and ability to work effectively with physicians, administrators, department heads, staff, etc. of Eskenazi Health and affiliated institutions and community leaders
Superior written and verbal communication skills
Able to handle multiple responsibilities and tasks, and meet tight deadlines
Experienced with Microsoft Word and Excel. Able to conduct Internet and other kinds of research
Detail oriented with solid organizational ability
Composed, articulate and comfortable in public speaking
Self-starter, able to work with minimal supervision
Creative, innovative; enjoys conceiving new ideas
Able to use age-appropriate communication skills

Nice To Haves

A minimum of two years progressive professional experience in health care communications preferred
Experience working with the Indianapolis news media preferred

Responsibilities

Develops and coordinates media and public affairs activities for Eskenazi Health and supporting agencies working closely with the Director of Public Affairs & Communications, Media & Public Affairs Manager and departments in the consultation, planning and implementation of media programs and events to develop a positive public and community image of Eskenazi Health and increase patient referrals.
Acts as a liaison between Eskenazi Health and the news media by responding to inquiries on a 24-hour basis regarding hospital activities, policies, issues and services.
In conjunction with the Media & Public Affairs Manager, proactively initiates contact with news media to enhance awareness of strategic priorities, programs and services; including, but not limited to press releases and direct story pitches.
Maintains robust, accurate and up-to-date database of media contacts.
Participates in the development and implementation of communication and outreach strategies to enhance positive image and brand of Eskenazi Health.
Coordinates the development of communications tactics which may include newsletters, social media posts, direct-mail pieces, brochures, collateral, videos, print and radio advertising, annual reports and other projects identified through the outreach planning process.
Help promote Eskenazi Health as experts in the field through local, statewide, regional and key national media relations.
Monitors quality and effectiveness of media relations programs, including benchmarking and monitoring media placements. Reports results to Director of Public Affairs and Communication and Media & Public Affairs Manager.
Coordinates media training activities for staff as appropriate and coordinates the weekend on-call schedule for the Public Affairs & Communications team.
Participates in the development of communication strategies for Eskenazi Health.
Coordinates various special projects related to Public Affairs & Communications activities including marketing, public relations, corporate communications, community relations and health promotions.
Collaborates with Public Affairs & Communications staff to create and implement communication plans for various Eskenazi Health departments, projects and initiatives.
Serves as staff writer and editor on appropriate internal and external publications and other communication tools in partnership with the content developer.
Helps with planning and execution of news conferences, briefings and other media-specific events.
Provides or coordinates still photography and videography services as needed.
Responds to inquiries from the news media and coordinates the release of information on a 24-hour basis; helps plan and staff news conferences, briefings and other media/special events.