Media Strategist

TEGNA Inc. • Atlanta, GA

1d • Onsite

About The Position

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
11Alive Atlanta is seeking a motivated and strategically minded Media Strategist to support our sales organization as part of a structured Account Executive development program.
This role serves as a strategic extension of the sales team, supporting pre-sale process, business development, proposal development, and integrated campaign development across broadcast, digital, OTT/CTV, streaming, and emerging platforms. Designed as a hands-on developmental role, this position provides exposure to every phase of the advertising sales cycle while preparing high-performing individuals for transition into a future Account Executive role within approximately 12–18 months based on performance and business needs.
This is not a supervisory position. It is a collaborative, execution-focused role for individuals interested in becoming consultative media sales professionals and future revenue leaders within 11Alive Atlanta.

Requirements

• Strategic Thinking
• Business Development
• Communication & Relationship Building
• Project Management
• Organization & Multitasking
• Problem Solving
• Consultative Sales Mindset
• Bachelor’s degree preferred or equivalent experience
• Strong communication and organizational skills
• Proficiency in Excel, PowerPoint, and CRM systems
• Interest in media sales, marketing, and advertising strategy

Nice To Haves

• Experience with Salesforce, WOMS, Comscore, or digital advertising platforms is a plus

Responsibilities

• Support Account Executives, Account Managers, and Sales Leadership with pre-sale activities including prospecting, audience analysis, marketing objective development, proposal support, and integrated campaign strategy across broadcast, digital, OTT/CTV, and emerging platforms.
• Conduct pre-call planning and utilize provided research to support client conversations and sales initiatives.
• Build target lists, vet prospects, and assist with appointment setting.
• Identify new business opportunities and support pipeline growth across linear and digital platforms.
• Help support onboarding and training efforts for future program participants through documentation and knowledge sharing.

Benefits

• Two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas
• Access to dental and eye care coverage
• Fertility, surrogacy and adoption assistance
• Disability and life insurance
• 401(k) program with company match
• Nine free virtual doctor’s appointments with a physician through Teladoc
• 12 free annual therapy sessions with a licensed clinician through Spring Health
• Generous Paid Time Off (PTO)
• Nine paid holidays per year

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree