Media Relations  Manager – USA Health & Public Services

Accenture•St. Louis, MO

1d•$80,400 - $224,600•Remote

About The Position

Accenture is seeking a dynamic Media Relations Manager to support its Health & Public Services industry for the USA market. This role involves contributing to the strategy, execution, and coordination of a comprehensive media relations program for Accenture’s Public Service business, and will also support other industry sectors within the Industry and Enterprise practice. Reporting to the Global Media Relations Lead for Accenture’s Public Service industry group, this position is part of Accenture’s Corporate Communications function. The primary responsibility is to promote and protect the brand by generating top-tier media coverage in influential business and industry trade publications to support business priorities, while also mitigating potential negative coverage. A key focus will be on shaping messaging around digital innovation and transformation within these industries, illustrating how organizations can overcome challenges and harness opportunities through embracing the wider ecosystem and cross-industry collaboration. The role also includes protecting the reputation of Accenture’s Public Service business through effective issues and crisis management. The individual will collaborate closely with Public Service Industries marketing and business leaders, as well as national, industry, business, and global media relations colleagues. Additionally, this role is responsible for helping to execute an executive positioning program for select Public Service senior leaders, primarily leveraging media relations, speaking engagements, and strategic partnerships.

Requirements

Minimum of 7 years of experience in corporate media relations, in-house or agency
Minimum of 5 years of experience in media issues or crisis management
Ability to travel approximately 10%

Nice To Haves

Bachelor’s degree
Experience in the health and public services industry
Strong relationships with industry business and trade press/media influencers covering the public service space.
Experience at building strong working relationship and providing strategic counsel to senior leadership.
Able to leverage social media to augment and amplify media relations program.
Broad based business acumen and ability to quickly grasp Accenture’s business strategy.
Global perspective and understanding of business marketplace; quick thinking with an inquisitive nature and desire to learn about economic and business drives, the technology ecosystem and all aspects of Accenture’s business.
Demonstrated ability to provide strategic support and counsel; issues management experience a plus.
Natural storyteller with ability to connect Accenture capabilities to industry news.
Demonstrated knowledge and ability for media measurement tools, tactics and capabilities.
Able to partner with and influence executives at all levels of the organization through relationship building and executive-level presence.
Exceptionally detail oriented yet equally flexible and agile. Comfortable with ambiguity.
Proven ability to manage multiple tasks under tight deadlines.
Ability to be flexible and work analytically in a problem-solving environment.
Innovative/creative problem-solving skills.
Passion for executing deliverables and programs of the highest quality possible.
Excellent communication (written and oral) and interpersonal skills
Excellent negotiation, influence, mediation and conflict management skills.
Strong leadership skills—team building, supervision, mentoring.
Ability to work autonomously and independently yet integrate and collaborate with other areas within Marketing & Communications and other areas within Accenture.

Responsibilities

Implement an earned media strategy for Public Service, working in synch with the marketing team to develop themes and messaging that align with the marketing teams’ plans as well as overall industry trends and major events. This includes managing an editorial calendar for thought leadership launches, regular byline contributions, client and third-party announcements, and navigating potential internal news conflicts.
Contribute to timely issues management counsel and strategy, including monitoring emerging risks, assessing potential reputational impact, and coordinating response plans with business, legal, government relations and communications stakeholders.
Help drive executive positioning platforms leveraging subject matter experts.
Drive the content pipeline for media relations on client stories, research and thought leadership.
Collaborate with cross-functional team to craft proactive media outreach/briefing initiatives surrounding key industry events.
Monitor the competitive landscape for media mentions and share of voice, applying this knowledge to improve Accenture’s overall position in the industry.
Conduct and analyze market/competitor/influencer research as input to positioning and external marketing and communications plans.
Manage and develop professional working relationships with key journalists and client peers.
Work with industry marketing & communications team to create and execute effective social media initiatives for public service industry executives.
Ensure that industry media relations initiatives are consistent with strategic business objectives for Accenture.