Media Relations Manager

National Women's Law Center•Washington, DC

8h•$90,696 - $106,175•Hybrid

About The Position

The National Women’s Law Center is seeking a creative, organized, and detail-oriented Media Relations Manager to help lead press work advocating for gender justice, with a particular focus on women at work and workplace justice. We are looking for a storytelling expert and an energetic team player, someone adept at juggling multiple deadlines and who stays poised in rapid response moments. The Media Relations Manager should have excellent news judgment and a deep understanding of the rapidly changing media landscape. This person will handle incoming press inquiries and actively engage in media pitching and outreach. The role will also work with our program experts to help develop messaging on issues related, but not limited, to: income security for women, advancing equal pay and protecting economic opportunities for women; protecting the rights of pregnant workers; preventing and remedying workplace harassment; and defending and enforcing civil rights protections and laws that promote nondiscrimination and gender and racial equity in the workplace. This Media Relations Manager will be part of a press team with a notable track record of securing high-level press coverage because of its ability to come up with proactive press plans and sharp news hooks for reporters. The right candidate for this role needs to be able to respond quickly, accurately, and thoughtfully to reporters’ needs and tight deadlines, and work collaboratively within team NWLC. This is a full-time exempt position of 37.5 hours per week.

Requirements

At least two years of professional experience in media relations, press outreach or strategic communications;
Excellent writing, organizational and interpersonal skills;
Demonstrated ability to think on your feet and work in breaking news environments;
Experience working both collaboratively and independently;
A strong understanding of both the media landscape and press outreach strategies, along with an interest in emerging news outlets and platforms;
Demonstrated ability to be self-directed, work well with competing priorities, and meet deadlines;

Nice To Haves

Experience in pitching experts to broadcast network and cable news shows;
The ability to occasionally work non-traditional hours, as needed, to respond to breaking news;
Familiarity with congressional/Capitol Hill procedures;
Bachelor’s degree preferred;
Experience working with media management systems such as Meltwater or Cision;
Demonstrated commitment to, and passion for, racial and gender justice.

Responsibilities

Develop a press strategy for issues related to their portfolio. Serve as a frontline responder for incoming press requests and connect reporters with relevant staff experts;
Draft and edit reactive press statements, proactive press releases, media alerts, op-eds and blog posts to support media narratives and organizational storytelling;
Manage background and prep materials for staffers ahead of interviews, as needed;
Actively update and manage all media lists and identify new reporters and producers to add to those lists;
Proactively identify new audiences and the outlets they read and identify new angles for NWLC stories;
Stay on top of news trends, pop culture moments, and other cultural narratives to tie in NWLC’s issues and garner additional coverage;
Work closely with the other press team members, the campaigns team and the content team to support overall communications strategy and amplify earned media placements across all available channels.