Manager, Media Relations

SGI•Regina, SK

10d•CA$99,155 - CA$132,187•Onsite

About The Position

This role is responsible for planning, development, integration, and implementation of media relations communication strategies and tactics for SGI, SGI CANADA, and its regional operations. The position serves as the primary SGI media contact and spokesperson for all proactive and reactive media relations. It provides guidance and advice to management and the Minister’s Office on issues management and crisis communications from a media relations perspective, and builds and maintains relationships with local, national, and insurance industry media. The role also manages brand identity within its area of responsibility.

Requirements

A four-year degree from an accredited post-secondary education institution in Communication Studies, Journalism, English or a related field.
Eight years’ experience comprised of four years leadership experience with progressively challenging responsibility and four years’ experience in communications or public relations.
Knowledge of developing media relations and/or public relations strategies.
Knowledge and understanding of traditional and new/social and evolving media.
Knowledge of local, national and/or insurance industry media.
Knowledge of corporate and strategic communication policies and procedures.
Knowledge of the insurance industry.
Knowledge of organizational units, and how they interact to support the corporation’s operations.
Knowledge of how financial information contributes to management understanding and decisions.
Knowledge of project management methodologies and techniques required to plan, manage and execute projects.
Ability to communicate to influence and persuade, adapting to specific audiences (both written and verbal).
Skill in providing a customer-centric approach to communications, boiling down complex concepts into simple language that is easily understood (written and verbal).
Ability to identify issues that require communication intervention (issues management – proactive and reactive).

Nice To Haves

Actively hiring Indigenous people and creating opportunities for diverse talent to thrive.
Embrace diverse backgrounds and experiences.
Support education, accreditation and professional development.

Responsibilities

Manages responses to media calls and other inquiries, and prepares the appropriate spokesperson (i.e. this position, Minister, SGI executive or corporate subject matter experts) to handle media inquiries via the development of key messages, question and answer documents, and other briefing material.
Manages the research of information to craft key messages, news releases, question and answer documents, speaking notes, materials for announcements and events, and other communication materials that enhance the media’s understanding of SGI, SGI CANADA, traffic safety, and the insurance industry.
Manages the organization of media conferences, photo/video opportunities, and media events.
Manages the planning, development, and execution of media relations strategies that are part of overall communication strategies and provides senior-level expertise and counsel to support these strategies.
Develops, manages, implements, and measures media relations to heighten awareness and increase understanding of SGI’s business and mandate with the media and general public.
Develops and maintains relationships with local, national, and insurance industry media.
Liaises with Executive Council, the Minister’s Office, Crown Investments Corporation, as well as contacts in other government ministries and agencies, and other external partners and stakeholder groups on strategic communications issues and opportunities.
Develops, manages, implements, and measures content for the SGI social media channels.
Ensures alignment of social media content with SGI’s media relations efforts, other public relations efforts, and overall brand.
Manages customer service and responses delivered via social media channels ensuring corporate standards are upheld.
Provides guidance and advice to senior leadership and the Minister’s Office for the media relations component of issues management and crisis communications.
Develops messaging and implements strategy tactics to respond to issues management and crisis communications situations.
Implements and integrates brand strategy as it relates to area of responsibility.
Implements and ensures adherence to brand identity, including adherence to visual identity, digital standards, corporate voice, and corporate writing style guidelines.
Builds a high performing workforce by actively leading human resource activities.
Ensures development of divisional succession plans.
Builds a culture of leadership and accountability to effectively deliver on strategic and corporate strategies, ensuring integration with employee performance development and career development plans.
Drives performance through team members and is committed to leadership development across the company, supporting employees and workforce readiness through mentoring, training, and developmental opportunities.
Ensures programs and policies are in alignment with corporate, strategic, and divisional strategies.
Manages risk in area of authority.
Ensures that the Health, Safety and Emergency Management Policy is applied in area of responsibility, including development, implementation, and managing of program components specific to departmental health and safety requirements.
Makes decisions for departmental operations that are efficient, effective, and in alignment with strategic direction and priorities.
Ensures department and program policies, procedures, and guidelines comply with applicable federal and provincial legislation and regulations; implements and evaluates changes to legislation and regulations in area of authority.
Establishes and maintains an effective system of internal controls to support reliable financial reporting and compliance in accordance with applicable laws and regulations within the span of control, and communicates the importance of internal controls to staff.