Media Relations Manager

UNC-Chapel Hill • Chapel Hill, NC

20h

About The Position

The Marketing/Communications (MarCom) unit supports UNC Kenan-Flagler Business School’s mission (to build and inspire leaders who make the world a better place) and strategic priorities. Our external stakeholders are prospective students, industry partners, alumni, donors, the businesses and business education news media, and peer institutions. The Media Relations Manager is responsible for developing and executing media relations strategies that enhance the reputation and awareness of UNC Kenan-Flagler Business School, including faculty research and expertise, academic programs and our people (faculty, students, alumni and staff). This position identifies and promotes compelling stories related to faculty research and expertise, academic programs, institutional priorities, alumni impact, centers, initiatives and School leadership. This position exists to increase earned media visibility and strengthen the School’s reputation through proactive media strategy, story development, journalist engagement and integrated communications planning. This position is responsible for independently building strong, productive relationships within the UNC Kenan-Flagler community.

Requirements

• Experience in media relations
• Experience in developing and executing media relations strategies
• Experience in identifying and promoting compelling stories
• Experience in journalist engagement
• Experience in integrated communications planning
• Experience in building relationships within an academic community

Responsibilities

• Developing and executing media relations strategies that enhance the reputation and awareness of UNC Kenan-Flagler Business School, including faculty research and expertise, academic programs and our people (faculty, students, alumni and staff).
• Identifying and promoting compelling stories related to faculty research and expertise, academic programs, institutional priorities, alumni impact, centers, initiatives and School leadership.
• Increasing earned media visibility and strengthening the School’s reputation through proactive media strategy, story development, journalist engagement and integrated communications planning.
• Independently building strong, productive relationships within the UNC Kenan-Flagler community.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed