Media Planning & Operations Manager

The Economist Group • New York, NY

1d • $75,500 - $88,500 • Hybrid

About The Position

The role of a Media Planning and Operations manager is to create, deliver and optimize commercial campaigns for partnership or media only clients. You will be the first point of contact for sales or partnership activation teams to create KPI relevant commercial media opportunities utilizing your expert knowledge of The Economist Impact’s digital portfolio (including but not limited to, Display, Audio, Video and Social commercial messaging platforms/products), as well as the set up, optimisation and successful delivery of these campaigns.

Requirements

• 3+ years of work experience within commercial digital media
• A firm understanding of media and the advertising landscape (print, online, audio, video, apps, social).
• Experience in building media plans and working knowledge of media concepts, terminology and media math.
• Familiarity around KPIs, industry benchmarks, and how best to achieve those success metrics
• Experience working with multiple ad serving technologies to deliver, optimize and reconcile digital campaigns
• Demonstrated ability to prioritize and manage multiple time-sensitive requests.
• Effective time management and organizational skills, as well as strong attention to detail
• Ability to work with, and understand specific market nuances within international markets.
• Strong communication and interpersonal skills
• Google Ad Manager (Essential)
• G-suite tools (Essential)
• Excel (Essential)

Nice To Haves

• Operative One (Desired)
• Passendo (Desired)
• DV360 (Desired)
• Oracle Systems (Desired)
• Permutive (Desired)

Responsibilities

• Act as an expert in all Economist Impact commercial products (print, digital, online, apps, films, social) to effectively guide the sales team to conceive media plans customized to each client.
• Completing RFP responses by submitting the information required by client/agency according to our recommendations and their evaluation criteria in a timely manner. This can include filling out agency spreadsheets with inventory, rates, targeting, product descriptions, flight information and creative specs.
• Once confirmed, ensure campaigns are correctly inputted and reserved within relevant delivery systems (including but not limited to Operative One, Google Ad Manager, DV360, Acast and Passendo) to prevent possible clashes and/or loss of revenue due to oversold/undersold inventory opportunities.
• Co-ordinate the booking and launch of social media amplification campaigns with the social planning and operations team.
• Once live, monitor all assigned campaigns for delivery and optimisation, with a focus on preventing revenue loss or slippage due to under-delivery.
• Provide Sales and/or partnership activation with campaign delivery results and benchmarks for end of campaign reporting/feedback

Benefits

• Highly competitive pension or 401(k) plan
• Private health insurance
• 24/7 access to counselling and wellbeing resources through our Employee Assistance Program
• Work From Anywhere program (up to 25 days per year)
• Generous annual and parental leave
• Dedicated days off for volunteering
• Dedicated days off for moving home
• Free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed