Freelance Manager, Media Planning
About The Position
As a Freelance Manager of Integrated Media Strategy & Planning, you are the engine room of our strategic output. You will bridge the gap between high-level strategy and tactical execution, ensuring that our "art and science" approach is applied consistently across all media touchpoints. You are a hands-on practitioner who understands how to translate client business goals into actionable strategies and media plans that connect consumers, culture, and commerce. This role requires a blend of creative thinking and analytical rigor to move "hearts and minds" while delivering measurable growth.
Requirements
- 2-4 years of experience in omni-channel media strategy, planning, or activation within an agency environment.
- Deep knowledge of the digital media ecosystem, including social, search, programmatic, and emerging platforms.
- Proficiency with industry-standard research and planning tools (e.g., GWI, MRI-Simmons, ComScore, or Pathmatics).
- Proven ability to synthesize first-party and third-party data into actionable insights and "aha!" moments.
- Strong presentation skills with the ability to articulate a persuasive point of view to both internal stakeholders and clients.
- Experience navigating the "art and science" of media—you are as comfortable with a spreadsheet as you are in a creative concepting session.
- A "relentlessly curious" mindset with a track record of staying ahead of marketing trends and new technology.
Responsibilities
- Lead the day-to-day development of holistic communication plans, ensuring a seamless connection between paid, owned, earned, and shared (POES) media.
- Transform complex data sets and audience insights into clear, strategic narratives that guide our creative and activation teams.
- Manage the execution of omnichannel, full-funnel media strategies, balancing brand-building initiatives with performance-driven tactics.
- Serve as a primary point of contact for clients, presenting strategic recommendations and providing expert guidance on the media landscape.
- Partner with Creative, Content, and Data teams to ensure that media placements are contextually relevant and high-performing.
- Oversee the setup of campaign KPIs and measurement frameworks, ensuring we can clearly demonstrate media’s impact on client business results.
- Mentor and provide guidance to Associate-level team members, fostering their growth within the Integrated Strategy & Media craft.
Benefits
- Equal opportunity employer (EOE)
- Inclusive and barrier-free recruitment and selection process and workplace
- B Corp-certified company
- Purpose-driven work
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What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
