Media Planning Associate

Drake Cooper • Boise, ID

3d • Hybrid

About The Position

This role is intended for candidates located in the Boise area. Team members are expected to be in the office Tuesday through Thursday each week. As a Media Planning Associate at Drake Cooper, you'll play an important role in helping our team develop and execute integrated media plans that connect brands with the right audiences. You'll partner with smart, supportive teammates across the agency, contribute to impactful client work, and gain hands-on experience in media strategy, planning, and campaign execution. If you're organized, curious, and excited to grow your career in media, we'd love to meet you.

Requirements

• 1–3 years of experience in advertising, media, marketing, media sales, or a related field.
• Strong organizational, project management, and communication skills.
• High attention to detail and ability to manage multiple projects simultaneously.
• Proficiency in Excel and/or Google Sheets.
• Comfortable working with budgets, timelines, and large data sets.
• Analytical mindset with strong problem-solving skills.
• Interest in media strategy, consumer behavior, and advertising.

Nice To Haves

• Experience with media research tools or planning platforms is a plus.

Responsibilities

• Build and maintain media plans, media flows, and campaign strategies for client initiatives.
• Own the organization and maintenance of planning documents, budget breakdowns, timelines, reconciliation sheets, and related materials.
• Conduct quality assurance reviews to ensure plans, placements, budgets, audiences, and tactics align with approved strategies.
• Assist with media research, audience insights, competitive analysis, benchmarks, and market trends.
• Coordinate project timelines, deliverables, and communication across Media, Account Services, Project Management, Analytics, Finance, and Buying teams.
• Track planning updates, approvals, campaign launches, and key milestones.
• Support budget pacing, documentation, and campaign organization throughout execution.
• Participate in planning, billing, and cross-functional team meetings.
• Maintain organized planning resources, trackers, and shared documentation.
• Develop strong knowledge of media strategy, audience targeting, and channel planning best practices.
• Embrace AI-powered tools to enhance efficiency, streamline workflows, and uncover insights while applying critical thinking, maintaining quality standards, and ensuring human oversight in all deliverables.

Benefits

• 100% Employee Owned
• Opportunity for Bonus
• Paid Parking at our office locations
• 401 (k) plan with a match
• Agency-paid medical, life, and short-term disability insurance, along with options for vision, dental, additional life, and long-term disability insurance
• A generous time off program, including family leaves and volunteer work

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed