Media Planner

Fingerpaint Marketing•Cedar Knolls, NJ

About The Position

The Media team is responsible for developing comprehensive omnichannel media campaigns to meet client goals. This includes media channel strategy, tactical recommendations, including RFP development, and projections analyses to determine spend by channel and by tactic. The media team gathers target audience insights from research tools and media partner insights, including consumption habits, channel preference, etc. and collaborates with account, strategy and creative teams to ensure that media strategies are properly integrated within larger marketing programs and creative executions.

Requirements

2-3+ years relevant experience and/or Bachelor’s degree in digital marketing, marketing, business, or related field preferred
Understanding of digital marketing and/or media landscape
Competency in media math, financial terminology, and media buying terms and conditions
Knowledge of media research tools (audience insights, competitive creative/spend)
Experience with cross-channel media tools (eg, Comscore @ plan, SRDS, DoubleClick, etc)
Strong organizational skills and attention to detail
Ability to multitask in a fast-paced environment
Familiarity with MediaOcean buying platform
Team player willing to build relationships across internal counterparts (such as digital strategy, account, PM, etc.) as well as with outside vendors.

Responsibilities

Understands media goals, objectives, and strategies for ad campaign
Understanding of the brands, media channels, and competitive landscape
Begins to own specific media projects by being responsible for on-time deliverables on-budget campaigns, and quality assurance of all ad placements in market
QAs all deliverables developed by associate, including MBA/flowchart, memo, management of planning and buying tools, creative needs, nomenclature, and trafficking request form
Responsible for the development of reporting insights, assists in performance campaign analysis, and identifies optimization opportunities
Seeks to understand the project strategy and gain competitive knowledge
Shares partner updates and relevant industry news with the team to facilitate discussion
Develops strategic relationships with internal counterparts across digital strategy, PM, account, creative, etc
Strong written and verbal interaction with internal teams and contributes to presenting recommendations both internally and externally
Well versed in vendor landscape, contributes to agency POVs, evaluates publisher proposals for completion, accuracy, relevance, and potential inclusion
Develops expertise in cross-channel media tools (eg, Comscore @ plan, SRDS, DoubleClick, etc)