Media Planner

Intersection Co. • Chicago, IL

6d • $55,000 - $62,000 • Hybrid

About The Position

We are looking for a detail-oriented, highly analytical Media Planner to support Intersection's revenue initiatives and cross-market sales strategy. In this role, you will partner directly with sales teams and inventory managers to design targeted media strategies, optimize pricing, and maximize inventory demand across key markets. This is an exciting opportunity to dive deep into media analytics, work cross-functionally across regional teams, and directly influence revenue growth within a leading Out-of-Home media network.

Requirements

• 1-4 years of experience in media, advertising, or campaign planning.
• Strong proficiency in using data tools, Google Analytics, and campaign metrics to extract actionable insights and track KPIs.
• Exceptional project and time management skills with a proven track record of handling multiple campaigns simultaneously under tight deadlines.
• Polished written and verbal communication skills, comfortable presenting recommendations to clients and aligning with internal teams.
• A team player who excels at building cross-functional relationships with Sales, Inventory, and Strategy leadership.
• Enthusiastic about the evolving media landscape and eager to integrate digital innovations into Out-of-Home strategies.
• High proficiency in Google Workspace (Slides, Sheets) and Microsoft Excel.

Responsibilities

• Develop comprehensive media strategies and all-inclusive package options across multiple price points to support key vertical and event-targeting initiatives.
• Partner closely with sales teams to build and recommend targeted media plans in markets outside their home territories, with a core focus on driving demand in New York.
• Perform targeted media research to uncover audience preferences, pinpoint optimal channels, and align media placement with client goals.
• Leverage analytics platforms to monitor campaign metrics, evaluate plan success, and convert data into actionable recommendations for future strategies.
• Collaborate weekly with Sales Managers and Inventory teams to stay ahead of market trends, address regional demand gaps, and optimize rate reviews.
• Prepare and present regular performance updates covering campaign KPIs, initiative effectiveness, and strategic recommendations to key stakeholders.
• Stay on the cutting edge of digital and social media trends, tools, and platforms to continually inform and evolve our media strategies.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed