Media & Performance Marketing Specialist - ACX Corporate Support

AutoCanada Inc.•Scarborough, ON

6d•CA$70,000 - CA$85,000•Hybrid

About The Position

ACX is redefining collision repair, hail, and auto services across Canada. Formerly AutoCanada Collision Centres, ACX recently rebranded as part of a larger vision to create a modern, recognizable, and trusted national brand. Backed by AutoCanada, ACX operates 30+ locations across Canada and continues to expand nationally. The Media & Performance Marketing Specialist will help plan, manage, optimize, and report on paid media campaigns that drive brand growth across digital, traditional, regional, and national channels.

Requirements

Hands-on experience managing Google Ads and Meta paid media campaigns.
Strong understanding of lead generation, campaign performance, and paid media measurement.
Experience with paid search, paid social, display advertising, remarketing, A/B testing, and digital advertising strategies.
Familiarity with traditional media including OOH, DOOH, radio, and streaming audio.
Knowledge of media planning concepts including budgeting, flighting, reach, frequency, impressions, targeting, pacing, and reporting.
Experience with GA4, Google Tag Manager, Google Search Console, Google Ads, Meta Ads Manager, and marketing reporting dashboards.
Strong analytical skills with the ability to translate campaign data into actionable recommendations.
Excellent attention to detail in campaign setup, tracking, budgeting, creative requirements, and reporting.
Ability to manage multiple campaigns, vendors, priorities, and deadlines simultaneously.
Strong communication skills with the ability to explain campaign performance to non-technical stakeholders.
Proactive, self-motivated, and solution-oriented approach.
2–5+ years of experience in paid media, performance marketing, digital marketing, media planning, or a related role.
Hands-on experience managing Google Ads campaigns.
Hands-on experience managing Meta advertising campaigns.
Experience with campaign analytics, reporting, and conversion tracking.
Experience working with media vendors, agencies, or platform partners is considered an asset.
Google Ads Certification is an asset.
Google Analytics Certification is an asset.
Meta Blueprint Certification is an asset.
Experience with call tracking, landing page optimization, and lead quality analysis is an asset.

Nice To Haves

Experience in automotive, collision repair, insurance, retail, franchise, or multi-location businesses is an asset.
Experience supporting bilingual or Quebec/French-language campaigns is an asset.
Experience working with media vendors, agencies, or platform partners is considered an asset.
Google Ads Certification is an asset.
Google Analytics Certification is an asset.
Meta Blueprint Certification is an asset.
Experience with call tracking, landing page optimization, and lead quality analysis is an asset.

Responsibilities

Plan, manage, optimize, and report on paid media campaigns across digital and traditional channels.
Execute campaigns across Google Ads, Meta, display, out-of-home (OOH), digital out-of-home (DOOH), radio, streaming audio, and other media channels.
Manage campaign setup, optimization, budgets, timelines, vendor coordination, reporting, and performance recommendations.
Own campaign execution from launch through post-campaign analysis, ensuring marketing investments align with business outcomes.
Plan, launch, manage, and optimize paid media campaigns across paid search, paid social, display, OOH, DOOH, radio, and streaming audio.
Manage campaign targeting, bidding strategies, keywords, ad copy, creative requirements, flighting schedules, timelines, and launch execution.
Oversee paid media across 30+ geographic markets, managing location-specific budgets, radius targeting, pacing, and performance optimization.
Monitor campaign performance and budget pacing, identifying opportunities to improve results.
Coordinate with media vendors, agencies, platform partners, and internal teams on campaign planning, pricing, insertion orders, creative specifications, trafficking, reporting, and post-campaign analysis.
Support regional marketing initiatives, including bilingual and Quebec-specific campaigns when required.
Collaborate with Marketing, Creative, and Web teams to align campaign assets, landing pages, tracking, and messaging.
Maintain campaign reporting on spend, reach, impressions, clicks, conversions, cost per lead, lead quality, and other KPIs.
Ensure accurate tracking using GA4, Google Tag Manager, conversion pixels, call tracking, landing pages, and reporting systems.
Evaluate media opportunities based on audience fit, budgets, market priorities, timing, expected reach, measurable outcomes, and historical performance.
Develop performance summaries and actionable recommendations to improve future campaigns and marketing investments.
Stay current on paid media trends, platform updates, and digital advertising best practices.
Collaborate closely with the Brand & Marketing team, including regional marketing, creative, web, and leadership stakeholders.
Support alignment between paid media strategies, regional initiatives, and overall business objectives.
Work independently while partnering cross-functionally to improve campaign strategy, creative performance, reporting, vendor management, and campaign results.