Media Media Manager, Paid Search

Kepler Group•Chicago, IL

4d•$90,000 - $117,000

About The Position

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels. Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients. We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. THE TEAM Kepler’s Optimization and Innovation team (Digital Media Team) is made up of forward-thinking media traders, with ad platform optimization expertise across biddable media channels (including social, SEM, video/Advanced TV, and programmatic DSP media: audio, DOOH, native, display, etc.) and a keen sense of macro marketing, data policy, and technology trends. This team is not simply a trading desk - you are a strategic biddable media expert, who will be client-facing, partner-facing, and seen as an internal expert for brainstorming future-proof ad tech solutions that drive client value and solve/automate internal workflow challenges. THE ROLE As a Digital Media Manager, Search (SEM) on our Optimization & Innovation team - you will inspire your team to constantly deliver excellence, campaign innovation, and tangible business impact for clients.

Requirements

3-5+ years of Paid Search experience (Google Ads, Apple Search Ads, Bing Ads, Microsoft Ads, SEMRush, etc.)
Strong interest and/or experience in client services and digital media (display, mobile, social, search, etc.)
Experience managing 2 or more direct reports
Bachelor’s degree with major or minor in a quantitative discipline (e.g., Mathematics, Economics, Engineering, Statistics, Physics, etc.)
Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
Proven ability to think creatively about challenging analytic problems
Dynamic communication & presentation skills
Ability to self-manage, juggle multiple priorities, and pay strong attention to details
Ability to contribute to fast-paced, entrepreneurial, innovative, collaborative, team-based environment

Responsibilities

Manage 3-5 Optimization & Innovation Analysts & Senior Analysts
Act as subject matter expert and point of escalation for senior client contacts
Become an expert with media trading platforms and analytics tools across multiple digital channels, with a strong focus on Search (Google, Yahoo/Bing), as well as Social (Facebook, Instagram, Twitter, Tumblr, Pinterest, etc),Display (banner ads), Mobile (Smartphones & Tablets), and Online Video (Hulu, YouTube, VEVO, etc), among others
Provide input and guidance around campaign design and innovation
Launch and actively optimize campaigns across trading platforms
Work with the Media Analytics team to facilitate reporting and ad hoc analyses
Work with the Client Solutions team to understand your client's goals, provide subject matter expertise, and communicate powerful campaign insights
Codify and share best practices across teams