Manager Paid Search, Retail Media

The Kraft Heinz Company

4d • Remote

About The Position

We’re on a journey to transform our eCommerce Marketing organization, using data, agility, technology, and best-in-class talent to achieve our long-term growth ambitions. Retail Media is a core function to enable this transformation. As the digital landscape continues to evolve, we’re looking for data driven, entrepreneurial-minded, and consumer obsessed media experts to help us on this journey. The Retail Media Paid Search Manager is responsible for helping to drive our eCommerce business, with a focus on defining Paid Search Strategies & scaling best-practices across platforms. The position requires a candidate that is a strong influencer, strategic thinker, self-starter, and change maker. The individual is hungry to learn, redefine, and is comfortable with change, ambiguity, and rapid industry growth.

Requirements

• Digital & performance marketing experience (5+ years)
• Prior or shown experience in Retail (eCommerce a plus) and/or Consumer Packaged Goods (CPG) preferred
• Experience working with Retail Media Networks (e.g. Walmart Connect, Amazon Advertising, Kroger Precision Marketing, etc.)
• Media strategy / buying experience in paid search; retail media specifically preferred
• Strong storytelling and influence ability to internal and external partners
• Ability to effectively work independently as well as collaboratively across multiple functions
• Strong motivation in fast paced environment with a bias for action

Responsibilities

• Develop Retail Paid Search strategies to scale across 15+ Retailers (e.g. Targeting, SKUs, Placements, Budgets, and more)
• In-depth Measurement across Retail Paid Search to identify areas to optimize against key KPIs (eCom Market Share, iROAS, etc.)
• Optimize & enhance Retail Paid Search routines to maximize effectiveness & efficiencies of processes internally & externally with agency partner
• Partner with key cross-functional stakeholders to drive holistic Search Strategies to win the digital shelf: eCom Marketing, Data & Analytics, Content, and more
• Synthesize campaign findings and communicate data-driven recommendations and best practices to key collaborators on a regular basis
• Regularly participate and own monthly/quarterly business reviews, retailer media capabilities assessments and industry POVs
• Continuously innovate and develop forward thinking strategies and roadmaps as retail paid search capabilities evolve
• Create Playbooks & Principles to influence overall strategies at scale & educate internal stakeholders

Benefits

• Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
• Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs.
• Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
• We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
• You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example: Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs Financial – 401k, Life, Accidental Death & Dismemberment, Disability

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed