Manager, Paid Search
About The Position
The Paid Search Manager is the internal channel owner for paid search. This role sets the strategy and roadmap, leads our agency to execute with excellence, and closes the loop between creative, landing experiences, and performance. You will define the testing agenda, challenge partners with insights and new ideas, and own the measurement plan and performance narrative for SEM in partnership with Marketing Analytics. The ideal candidate brings hands-on experience managing SEM budgets at scale, a strong understanding of search engine algorithms, and a track record of delivering measurable performance improvements through paid search.
Requirements
- Bachelor’s degree in Marketing, Business, Analytics, or related field.
- 4–6+ years managing SEM at scale (in-house or agency) with clear ownership of strategy, budgets, and outcomes.
- Mastery of Google Ads (and Microsoft Advertising): RSAs, Smart Bidding (tROAS/tCPA), audience layering, query/negative strategy; familiarity with Performance Max/Demand Gen and Shopping where relevant.
- Proven agency leadership: setting SLAs, QA standards, test roadmaps, and driving accountability to results.
- Strong analytics fluency: GA4/Adobe (or similar), Looker/Tableau/Power BI; comfort partnering with analysts and speaking to CPL/CPA/ROAS/LTV.
- Demonstrated experimentation rigor (incrementality/holdouts when feasible) and the ability to turn results into clear business recommendations.
- Excellent communication and performance storytelling skills for executive and cross-functional audiences.
- Familiarity with privacy-safe measurement (consent modes, server-side conversions) and UTM/naming governance.
Responsibilities
- Set SEM objectives/OKRs, portfolio strategy (brand vs. non-brand, conquest, geo), and surfaces (Search, PMax/Demand Gen/YouTube Search as appropriate).
- Develop briefs and SLAs, prioritize the backlog, enforce QA standards and naming/UTM governance, lead weekly WIPs/QBRs, and hold the agency accountable for learnings, velocity, and outcomes.
- Build bottoms-up forecasts and scenario plans; manage pacing and reallocation to hit CPL/CPA/ROAS/payback goals in partnership with Growth, Finance, and Marketing Analytics.
- Own a structured test-and-learn program (creative, query strategy/negatives, bidding/tROAS/tCPA, audience signals/first-party uploads, PMax vs. Search splits, brand incrementality) with clear hypotheses, guardrails, and roll-out plans.
- Define the SEM measurement plan (conversion taxonomy, offline conversion import where relevant, consent-aware tracking, UTM standards). Partner with Marketing Analytics to build dashboards/scorecards and deliver crisp weekly/monthly readouts and recommendations.
- Translate query and auction insights into briefs for ad copy/extensions and partner with Web/App on landing page alignment and CRO; close the loop on what creative/LPs actually moved results.
- Partner with Data and Marketing Analytics to validate pixels/tags and server-side conversions.
- Manage Google/Microsoft reps and relevant tech partners; pilot new betas responsibly and bring back structured learnings.
- Ensure privacy-safe targeting and consent alignment (GDPR/CCPA), uphold brand guidelines in copy and query strategy.
Benefits
- We offer competitive salary, benefits, and industry leading commission opportunities for club employees
- Complimentary Club membership
- Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
5,001-10,000 employees
