Paid Search Senior Manager

Digital Matter•New York, NY

9d•$100,000 - $125,000•Hybrid

About The Position

We are seeking a detail-oriented, analytical, and proactive Senior Manager of Paid Search to oversee campaign execution and performance across key client accounts. The Senior Manager will serve as the primary executional lead, ensuring paid search campaigns are delivered on time, on budget, and against performance goals. In this role, you’ll manage and mentor junior team members, partner with clients to present insights and recommendations, and contribute to the ongoing innovation and growth of paid search programs.

Requirements

Minimum of 5 years of hands-on experience managing paid search campaigns (Google Ads, Shopping, Performance Max, SA360, or equivalent).
At least 1 year of experience mentoring or directly managing junior team members.
Strong analytical skills with proficiency in Excel (pivot tables, VLOOKUPs, performance reporting).
Excellent attention to detail, organizational skills, and ability to manage multiple projects simultaneously.
Strong communication skills with experience presenting to clients and internal stakeholders.

Responsibilities

Oversee the day-to-day management of paid search campaigns across assigned clients, ensuring accuracy, timeliness, and performance delivery.
Monitor pacing, budgets, and KPIs, implementing optimizations to drive efficiency and effectiveness.
Analyze campaign performance data to identify trends, issues, and opportunities for improvement.
Prepare and present actionable insights and optimization recommendations to clients and internal teams.
Contribute to test-and-learn roadmaps, including ad copy tests, keyword expansions, and feature adoption.
Stay current on search platform updates and provide recommendations on new tools, features, or betas that could improve client performance.
Supervise and mentor Managers, Senior Associates, and Associates, ensuring flawless campaign execution and professional development.
Provide training, feedback, and guidance on best practices, campaign workflows, and problem-solving.
Serve as the day-to-day contact for client teams, delivering performance updates and campaign recommendations with confidence.
Build strong relationships with client stakeholders by demonstrating accountability, expertise, and responsiveness.
Work with Associate Directors and other channel teams (Paid Social, Programmatic, SEO) to ensure search programs are integrated into broader media strategies.
Share learnings and best practices with peers and junior team members.