Media Manager
About The Position
Bimbo Bakeries USA is seeking a confident, self-starting, performance-driven media professional to lead media activation from planning through agency execution, optimization, and reporting. The role primarily focuses on media strategy and planning, and directing executional teams in the daily management of campaigns, tests, and optimizations. The successful candidate will understand digital channel mechanics through hands-on experience and how those channels fit into the broader communications plan. The Media Manager will collaborate closely with internal and agency partners, including brand management, analytics, sales, creative, and media agencies. The role also involves sharing knowledge and training the team on successful campaign and testing practices, while contributing to a positive and healthy workplace. Travel is 15%.
Requirements
- At least 5 years of performance media experience for successful consumer products brands.
- Current or prior experience with paid social, display, video, search, and content syndication.
- Understanding of the mechanics of major media channels, including display, online video, programmatic, social, linear TV, OTT, and streaming radio.
- Familiarity with common ad servers and demand-side platforms (DSPs).
- Ability to set KPIs, communicate performance, improve measurement, and develop skills in extracting and translating meaningful data into insights.
- Experience translating media data into actionable insights to inform testing backlog creation and prioritization, test design, and measurement.
- Ability to communicate test and optimization objectives and media buying details clearly and prescriptively to hands-on-keyboard resources.
- Experience using and applying research tools such as ComScore, MRI, and Google products.
- Experience leading a team.
- Outstanding written and verbal communication skills.
- Math, analytical, and forecasting skills.
- Organized, with effective time-management skills.
- Proficiency in Microsoft Excel and PowerPoint.
- Ability to self-organize and execute deliverables independently.
Nice To Haves
- Bachelor's degree in Business, Marketing, or a related field is preferred.
- Experience with ad-serving technology, including trafficking, pulling reports, and creating and placing tracking tags.
- Experience with bid-management platforms such as Kenshoo or Marin.
- Working knowledge of Google Analytics or a similar web analytics suite.
- Prior experience at an agency or managing an agency.
Responsibilities
- Direct agency hands-on-keyboard resources and provide input on campaign planning, test design details, and optimization.
- Oversee agency execution of campaigns, tests, and optimization, ensuring campaigns have sufficient granularity to support performance reporting and insight generation across audiences, channels, geographies, and tactics.
- Support analytics team members in identifying media optimization opportunities and providing data for test and campaign measurement.
- Support Brand teams in developing testing hypotheses and action statements, and champion prior in-platform learnings that may improve results.
- Define parameters and execution mechanics for media test designs.
- Translate media test, optimization, and campaign outcomes into actionable next steps.
- Maintain expertise in the digital media landscape, including media partners, products, and industry best practices.
- Collaborate with cross-functional teams and communicate approach, performance, and outcomes succinctly.
- Lead a team and help train team members on campaign and testing practices.
Benefits
- Annual bonus eligibility
- Comprehensive benefits package
- Paid time off
- 401(k) with company match
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What This Job Offers
Job Type
Full-time
Career Level
Manager
