Media Manager

Acosta•Eden Prairie, MN

About The Position

The Media Manager will be responsible for managing daily performance across various digital channels, including SEM, programmatic, display remarketing, paid social media, affiliate, and retail media platforms. This role supports leadership by proposing and managing performance improvements to drive incremental revenue and retail performance. The Media Manager will utilize analytical skills to evaluate the end-to-end customer experience, identify optimization opportunities, and ensure media campaigns are executed, tracked, and reported on time and on goal. This position also involves staying current with the latest updates in digital and retail media tools, techniques, and methods, and performing other duties as assigned.

Requirements

High School Diploma/GED
Bachelor's Degree
2–3 years of prior experience in performance-led digital marketing with exposure to retail media or commerce media environments strongly preferred
Paid Search, Paid Social, Programmatic (including Display, Video, Native, Audio) and Retail Media Network experience (e.g., Amazon Ads, Walmart Connect, Kroger, Target Roundel) desired
Understanding of retail media KPIs (ROAS, NTB, share of shelf, conversion rate) and attribution differences across retailer platforms is a plus
Working knowledge of excel for data mining/management, platform budgeting and planning.

Nice To Haves

Bachelor's degree preferred

Responsibilities

Manage daily performance across channels including, but not limited to: SEM, programmatic, display remarketing, paid social media, affiliate and retail media platforms to deliver on campaign goals and KPIs aligned to business outcomes (e.g., ROAS, sales, NTB).
Support leadership by proposing and managing performance improvements that drive incremental revenue and retail performance across both open web and retail media ecosystems.
Utilize analytical ability to evaluate end-to-end customer experience across retailer touchpoints and digital shelf environments, identifying optimization opportunities.
Ensure the development, execution, tracking, and reporting of media campaigns is on-time and on-goal.
Identify areas of saturation and points of diminishing returns within audiences and platforms and recommend solutions to maximize return on ad spend.
Work with the Measurement team to continually improve the media measurement planning and reporting process including retail media attribution methodologies and platform reporting (e.g., AMC, Scintilla, 84.51° where applicable).
Understand and effectively communicate synergies across content, media activations and performance outcomes to client partners.
Maintain media budgets and provide guidance on reallocation of funds across digital platforms and channels when needed.
Manage media IOs and POs to ensure partners are paid accurately and on time.
Ensure all media tagging is correctly executed with support vendors and measurement team within DCM and GA.
Oversee activations executed by junior team members to drive customer acquisition and greatest return on investment.
Compile client research, competitive data and digital landscape information to share with broader client team on ongoing basis.
Research emerging digital platforms and communications strategies to support client recommendations.
Stay current. Though your research and practice, stay ahead of the latest updates regarding tools, techniques and methods related to digital and retail media.
Other duties as assigned