Media Manager

Wisepath Group • High Point, NC

6d

About The Position

We support lead generation, audience intelligence, and marketing workflows for businesses, including legal and financial services firms. We are seeking a Media Manager who can own both paid advertising and organic content/social media. You will connect campaign budgets, creative execution, content publishing, and reporting to qualified-lead and business goals. This role suits someone who can work directly in advertising accounts, make practical optimization decisions, and keep a consistent content program moving.

Requirements

• Four or more years of relevant digital marketing experience, including direct responsibility for paid campaigns and organic content or social media.
• Demonstrated experience owning campaign budgets, optimization decisions, and reporting tied to business outcomes.
• Hands-on proficiency with major advertising platforms, including at least one of Meta Ads or Google Ads, and the ability to learn additional approved channels.
• Ability to plan and publish channel-specific content and develop clear copy, creative briefs, and editorial calendars.
• Working knowledge of analytics, conversion tracking, UTMs, CRM attribution, and spreadsheet-based campaign analysis.
• Availability for a full-time schedule during U.S. Eastern Time business hours, including daylight saving changes.

Nice To Haves

• Legal or financial services marketing
• B2B lead generation
• Experience across both Meta and Google Ads
• GA4
• Tag Manager
• CRM attribution
• Call tracking
• Creative coordination
• A relevant degree or equivalent experience
• Platform certifications

Responsibilities

• Plan, launch, and optimize approved paid campaigns while controlling budget pacing and documenting changes.
• Build content calendars and develop copy and creative briefs for social posts, campaigns, video, and landing pages.
• Coordinate creative production, publish approved content, and manage community activity through established escalation processes.
• Connect platform reporting with CRM and call-tracking outcomes to evaluate qualified leads and campaign economics.
• Run structured tests and present clear weekly findings, recommendations, and next steps.
• Follow privacy, platform-policy, licensing, and legal advertising review procedures.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed