Media Manager

Dashing Diva•Port Washington, NY

10d•Onsite

About The Position

Dashing Diva is hiring a Media Manager to lead our media program and channel strategy. This role involves partnering with an external agency for Meta and Google buying, while also managing in-house channels like TikTok, Pinterest, Snapchat, and Reddit hands-on. The Media Manager will be responsible for setting channel and testing strategies, owning measurement and insights, driving planning, pacing, and optimization against efficiency targets, and ensuring reporting accuracy. This is a strategic leadership role that requires both day-to-day ownership of media strategy and hands-on execution within platforms. The position serves as the primary point of contact across various departments including Ecommerce, Marketing, Product, Creative, and Data.

Requirements

Track record leading media/channel strategy and planning.
4–6 years of hands-on paid media experience, ideally within beauty and/or eCommerce brands.
Demonstrated experience managing $300K+ in monthly media spend.
Strong proficiency across Google Ads, Meta Ads Manager, TikTok Ads, and Pinterest.
Hands-on experience with GA4 and Triple Whale.
Experience partnering with and supporting external agencies or vendors, and keeping delivery on track.
Highly analytical — able to synthesize cross-platform performance into clear, actionable recommendations.
Strong communicator who can tell the story behind the data.
Ecommerce / DTC background (Shopify); understands DD.com vs. retail vs. marketplace distinctions.
Beauty, cosmetics, or CPG portfolios; multi-SKU / multi-franchise experience.

Nice To Haves

Snapchat/Reddit proficiency.
Elevar experience.
Affiliate (Rakuten / agency-managed) and/or TikTok Shop operational experience.
Competitive tooling (Pathmatics, Similarweb, Motion) and creative-testing frameworks.

Responsibilities

Lead the day-to-day media strategy and channel plan across paid and owned media, in partnership with the agency and aligned to business goals and the approved budget.
Own the channel-mix and investment recommendations, deciding where to lean in and out based on performance and franchise priorities.
Set and drive the testing and optimization roadmap across creative, audience, bidding, and landing pages.
Translate revenue and franchise goals into media plans and forecasts, with a clear point of view on what's working and what's next.
Run in-house channels hands-on (TikTok, Pinterest, and Snapchat/Reddit), including builds, budgets, audiences, bid strategy, and landing-page alignment.
Partner with and support the external paid-media agency (Darkroom) on Meta and Google buying and performance creative.
Own pacing and optimization across the full program (in-house + agency-run) against $300K+ monthly budgets, with disciplined pacing against efficiency targets.
Drive campaigns toward CAC, ROAS, MER, CTR, and CVR goals; align budgets, bid strategies, and account structure to revenue and growth.
Identify and scale winning keywords, audiences, creatives, landing pages, and offers.
Own cross-channel performance analysis, grounded in GA4, Triple Whale, and platform reporting.
Maintain consistent reporting that prioritizes insights and actions.
Deliver recurring outputs: weekly performance recap, monthly business review, and launch/promo pre-post readouts.
Ensure measurement hygiene: naming conventions, UTMs, conversion-event alignment, and channel definitions.
Partner with Triple Whale / Elevar to improve data quality, resolve attribution gaps, and align on a shared source of truth.
Partner with the Data & Insights Analyst to align reporting and learnings.
Evaluate creative across formats, hooks, messaging, and offers; translate findings into clear creative feedback and briefs.
Maintain a structured testing roadmap across creative, audience, bidding, and landing-page strategy.
Coordinate cross-functional launch and promo execution, owning the media side of the launch calendar.
Manage affiliate and TikTok Shop operations with our agency partner (Advertise Purple).
Support Amazon and retailer-media execution.
Execute builds and updates with tight turnaround to support fast-moving launches, promotions, and tests.
Contribute competitive/category context to inform planning and interpret performance.