Media Manager, Retail Media Network - Mass & Club

Reynolds Consumer Products • Bentonville, AR

1d • $127,700 - $185,150 • Remote

About The Position

The Media Manager, Retail Media Network - Mass & Club owns retail media planning and activation across Reynolds Consumer Products’ Mass & Club customers. The role translates customer and brand priorities into commercially grounded media strategies that connect assortment, innovation, promotions, digital shelf, and customer planning to drive incremental sales and profitable growth. The position is accountable for investment quality, full-funnel effectiveness, execution excellence, and continuous performance improvement.

The role owns the retail media agenda across priority customers, including annual planning, campaign strategy, activation, optimization, pacing, and performance readouts. It builds integrated calendars and balanced full-funnel plans, recommends and reallocates investments, monitors performance and execution, and provides concise business readouts with recommended actions.

The Media Manager works with customer and cross-functional teams, agencies, platforms, retail media networks, and technology partners to align media plans with customer priorities and digital shelf readiness. The role also develops a test-and-learn roadmap, scales effective approaches, reduces duplicative or low-value spending, and surfaces investment risks and opportunities with supporting business rationale.

Requirements

• Bachelor's degree in Marketing, Business, Advertising, Digital Commerce, Analytics, or a related field, or an equivalent combination of education and relevant work experience to successfully perform the essential functions of the position.
• At least 8 years of experience supporting Mass and Club customers and integrating retail media with customer, brand, promotional, and joint business plans.
• Deep understanding of retail media networks, retail search, onsite and offsite media, full-funnel planning, bidding, audience strategy, and campaign optimization.
• Strong commercial and financial acumen, including the ability to connect media investments to customer priorities, item economics, incremental sales, and profitable growth.
• Advanced analytical skills and the ability to synthesize multiple performance signals into clear decisions and recommendations.
• Strong written, verbal, and presentation skills, including the ability to produce concise, executive-ready performance readouts.
• Ability to manage multiple customers, campaigns, budgets, and priorities in a fast-paced, matrixed environment.

Nice To Haves

• Progressive experience in retail media, shopper marketing, digital media, eCommerce, customer marketing, or a related discipline, preferably within consumer packaged goods or retail.
• Experience building, activating, optimizing, and measuring retail media plans across major retailer or retail media network platforms.
• Experience managing agency and platform partners and influencing cross-functional teams without direct authority.
• Experience with incrementality, marketing return on investment, household or new-buyer growth, sales lift, digital shelf, and commerce measurement.

Responsibilities

• Own annual planning, campaign strategy, activation, optimization, pacing, and performance readouts for retail media across priority Mass & Club customers.
• Translate customer plans, joint business planning priorities, assortment, innovation, promotions, and key selling moments into an integrated retail media calendar.
• Build balanced full-funnel plans connecting demand creation and demand capture across retail search, onsite display, offsite media, social, commerce extensions, and other retailer capabilities.
• Set investment recommendations by retailer, brand, item, and objective, and reallocate spending based on business performance, economics, and customer priorities.
• Protect always-on retail search and ensure priority items and brands have appropriate coverage against high-intent demand.
• Evaluate performance using sales, traffic, conversion, share, new-to-brand or household penetration, incrementality, profitability, and media efficiency signals.
• Identify and address pacing issues, search gaps, out-of-stocks, weak conversion, and underperforming tactics, escalating issues and recommending actions as needed.
• Create concise business readouts that explain performance, drivers, learning, implications, and recommended next actions.
• Partner with the Omnichannel Mass & Club leader and customer teams to align retail media strategy and execution with the customer agenda while maintaining clear decision rights.
• Connect media plans with digital shelf and content readiness so priority items are discoverable, in stock, and conversion-ready before investment is scaled.
• Lead agency, platform, retail media network, and technology partners across briefing, campaign setup standards, optimization direction, budget pacing, issue escalation, and performance accountability.
• Work across Sales, Omnichannel, Brand, Content, Finance, and Analytics to align investments, resolve barriers, and drive shared commercial outcomes.
• Build and manage a disciplined test-and-learn roadmap across audiences, search, formats, creative, bidding, retailer capabilities, and measurement.
• Scale proven approaches, stop or redesign low-value activity, and reduce duplicative spend.
• Surface investment risks and opportunities early with a clear recommendation and financial or business rationale.

Benefits

• Eligible for an 18% annual incentive, provided the business meets financial goals and the individual meets performance goals, subject to plan administration guidelines.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior