Director, Omnichannel - Mass & Club

Reynolds Consumer Products • Remote,

1d • $144,100 - $214,350 • Remote

About The Position

The Director, Omnichannel - Mass & Club is the senior digital commerce leader embedded with the Mass and Club customer organizations in Bentonville. This role owns the integrated omnichannel growth agenda, connecting customer strategy, eCommerce, digital shelf, content, retail media, analytics, and commercial execution into a cohesive customer plan. The Director partners across Customer Sales and enterprise Digital capabilities to set priorities, align resources, and drive profitable growth. The position is remote and reports to Corporate Headquarters in Lake Forest, Illinois.

The Director co-owns the digital growth agenda with customer leadership and integrates digital priorities into customer strategy, annual planning, and joint business planning. The role translates retailer and merchant priorities into a roadmap spanning eCommerce, digital shelf, content, retail media, analytics, and commercial execution, while ensuring online and in-store strategies reinforce one another across the shopper journey.

The Director builds relationships with retailer merchants, site merchants, eCommerce teams, account leaders, and digital stakeholders; brings insights into commercial and planning conversations; and identifies digital opportunities for incremental penetration, conversion, share, and profitable growth. Working with dedicated Retail Media, Integrated Media, Content, Syndication, and Digital Shelf resources, the role coordinates customer-facing priorities and activation plans while maintaining functional decision rights.

The role establishes a customer-level digital scorecard, turns performance data and shopper insights into actions, and partners with Revenue Growth Management, Category, Customer Marketing, Supply Chain, and Analytics to connect digital performance to total customer economics. It builds a test-and-learn agenda and scales effective approaches across Mass and Club. The Director also builds digital fluency within customer organizations, shares retailer innovation with the enterprise Digital organization, creates repeatable omnichannel practices, and leads cross-functional teams through influence.

Requirements

• Bachelor's degree in Business, Marketing, Sales, Digital Commerce, or a related field, or an equivalent combination of education and relevant work experience to successfully perform the essential functions of the position.
• 10+ years of progressive experience in eCommerce, omnichannel, customer development, sales, or digital commerce; ideally within consumer packaged goods.
• Demonstrated experience leading through influence across customer teams, merchants, and functional experts.
• Strong commercial and analytical acumen, including the ability to connect digital metrics to total customer business outcomes.
• Strong understanding of retailer.com, digital shelf, content, retail media, search, merchandising, and omnichannel shopper behavior.
• Ability to integrate customer strategy, digital capabilities, analytics, and commercial execution into a unified growth plan.
• Ability to build trusted relationships with retailer merchants, customer leadership, account teams, and enterprise functional partners.
• Highly collaborative, action-oriented, and effective in a matrixed environment at the intersection of Sales and enterprise Digital capabilities.

Nice To Haves

• Experience supporting Walmart and/or other major Mass and Club customers.
• Bentonville-based customer experience strongly preferred.

Responsibilities

• Serve as the senior omnichannel leader embedded with the Mass and Club customer organizations in Bentonville.
• Co-own the digital growth agenda with customer leadership and integrate digital priorities into customer strategy, annual planning, and joint business planning.
• Translate retailer and merchant priorities into an integrated roadmap spanning eCommerce, digital shelf, content, retail media, analytics, and commercial execution.
• Connect customer organizations to enterprise Digital capabilities and ensure online and in-store strategies reinforce one another across the shopper journey.
• Build trusted relationships with merchants, site merchants, eCommerce teams, account leaders, and retailer digital stakeholders.
• Bring digital insights and recommendations into merchant conversations, line reviews, assortment decisions, innovation planning, and joint business planning.
• Identify digital opportunities to increase penetration, conversion, share, and profitable growth.
• Partner with Retail Media, Integrated Media, Content, Syndication, and Digital Shelf resources to coordinate activation plans around customer priorities.
• Set customer-facing priorities for media, content, item setup, discoverability, search, assortment, merchandising, and conversion efforts.
• Synchronize content, media, and commerce plans around customer priorities and activation calendars while maintaining clear functional decision rights.
• Identify digital shelf gaps and mobilize capability teams to resolve them.
• Establish and lead a customer-level digital scorecard covering digital penetration, sales, share, traffic, conversion, availability, digital shelf, and media outcomes.
• Translate performance data and shopper insights into clear actions for customer teams, merchants, and enterprise capability partners.
• Partner with Revenue Growth Management, Category, Customer Marketing, Supply Chain, and Analytics to connect digital performance to total customer economics.
• Build a test-and-learn agenda and scale proven approaches across Mass and Club.
• Increase digital fluency across Mass and Club customer organizations through coaching, tools, playbooks, and shared learning.
• Bring retailer innovation, emerging commerce capabilities, and shopper behavior shifts back to the enterprise Digital organization.
• Create repeatable omnichannel ways of working that can be scaled while preserving retailer-specific strategies.
• Lead through influence across Customer Sales, Media, Content, Category, Revenue Growth Management, Supply Chain, and Analytics to align teams around a shared growth agenda.

Benefits

• Role is eligible for a 25% annual incentive, provided the business meets financial goals and the individual meets performance goals, subject to plan administration guidelines.

What This Job Offers

• Job Type: Full-time
• Career Level: Director