Media Manager

Luther Automotive Group • Minneapolis, MN

6d

About The Position

Luther Automotive Group is looking for an experienced Media Manager to lead the strategy, execution, and optimization of our paid digital advertising campaigns. This role is responsible for driving qualified traffic, generating leads, and maximizing marketing performance across our dealership network.

Requirements

• 3+ years of experience managing paid digital media campaigns.
• Hands-on experience with Google Ads, Performance Max (PMax), Vehicle Listing Ads (VLAs), and Google Analytics 4 (GA4).
• Strong analytical skills with experience interpreting campaign performance data.

Nice To Haves

• Experience with Google Merchant Center, Looker Studio, or automotive digital marketing is a plus.

Responsibilities

• Manage and optimize Google Ads campaigns, including Performance Max (PMax) and Vehicle Listing Ads (VLAs).
• Utilize Google Analytics 4 (GA4) to monitor performance and identify growth opportunities.
• Analyze campaign results and provide actionable insights to improve ROI.
• Manage budgets and optimize for lead generation and vehicle sales.
• Partner with internal teams and vendor partners to execute successful digital marketing strategies.
• Stay current on Google Ads, GA4, and emerging digital marketing trends.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed