Manager, Media

Home DepotSummit, NJ
Onsite

About The Position

The Manager, Media oversees all aspects of traditional and digital investments for national and regional advertising and is a key influencer on corporate omni-channel strategy. Responsible for working with key stakeholders and business/initiative leaders across the enterprise to understand specific customer, business and communication goals as well as oversee the creation and execution of omni-channel plans within the context of the overall marketing mix. Analyzes industry trends, channel results and business environment to improve strategies and plan recommendations. Manages omni-channel budget and supports channel measurement, results reporting and insights. Helps direct agency planning, buying and activation for areas of responsibility.

Requirements

  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.
  • 5 years of work experience
  • The knowledge, skills and abilities typically acquired through the completion of a master's degree program or equivalent degree in a field of study related to the job.
  • Proficient in Excel/Word/Powerpoint computer programs
  • Able to manage and prioritize multiple tasks/responsibilities; must be organized and a strong communicator; may be involved in some mildly difficult situations
  • Working knowledge of marketing, finance, advertising, merchandising and operations; builds effective partnerships throughout the organization
  • Partners with omni-channel strategy leads and stakeholders to set strategic, long-term planning; thinks outside of the current day-to-day environment to create a vision of what the future looks like for our customers

Nice To Haves

  • Omni-channel agency planning/buying experience
  • Previous client-side omni-channel planning experience
  • Previous leadership, mentoring and/or coaching experience
  • Retail/multi outlet advertising experience
  • Master's Degree
  • Strong leadership abilities, experience supporting/mentoring team members and proven track record of building cross-functional work relationships, both internally and with external agency and platform partners
  • Highly organized with an ability to combine strategic direction with hands-on tactical execution
  • Strategic thinker with demonstrated ability to conceptualize and build integrated omni-channel plans
  • Strong presentation skills with ability to gain alignment on recommendations

Responsibilities

  • Budget management and stewardship of omni-channel investments
  • Partner with omni-channel partners, key stakeholders and business/initiative leaders across the enterprise to develop channel recommendations that support key customer, business and marketing goals and objectives
  • Help direct media agency and/or supervise direct reports on creation and execution of department-level omni-channel plans
  • Support the analysis of reporting on channel performance and audience behaviors and incorporate learnings into current and future planning
  • Develop and maintain strong relationships with key omni-channel stakeholders and business/initiative leaders across the enterprise
  • Test and learn new and emerging omni-channel trends/opportunities that will help support frictionless customer experiences, drive our business and create competitive advantage
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