Media Manager, US Luxury

coty•New York, NY

4d•$100,000 - $130,000•Hybrid

About The Position

COTY is looking for smart leaders who are fast and passionate. COTY is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com. We have an exciting opportunity for a Manager, Media & Digital to join us in building a best-in-class media organization for the US Luxury Division. The role will include assisting with full-funnel planning and strategic work across the broad portfolio, seeing campaign execution from start to finish. The Media Manager will be responsible for budgets, campaign planning, launch, and reporting, and finding learnings and insights for the portfolio. The role will also act as the media guardian and make business recommendations relevant to the overall growth and KPIs of the brands. COTY is looking for smart individuals who are fast and passionate. Your main focus: Assist in the development and execution of media plans across each brand, inclusive of targeting and channel analysis, ROI assessment, creative overview, and the integration of cross-functional team plans Contribute to media roadmap for COTY and the launch of full-funnel planning Provide strategic insight into DTC development and plans Help develop media plans that reach brand goals (Sales, SOV, financial targets) Do competitive research and analysis in beauty category Collaborate cross-functionally with teams (such as influencer, sales, ecomm) on their plans and work holistically to achieve brand results Work with Brand teams on briefs, budgets, reports Liaise with agency on planning, execution, strategy, and reporting for campaigns and partnership opportunities Work with vendors on strategic partnerships Work in close partnership with Global Marketing and Media teams Work with internal teams on tech and ad solutions Be a thought leader in the digital, media, and marketing space, being up to date on latest channels, buying methods, ad units, etc. Track marketing spend budget (A&CP) vs. actuals, plan, third party tools Help develop ROI analysis for incremental opportunities Lead weekly statuses with Brand teams and be go-to resource for media knowledge Working for Coty means our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries – we’d love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined. The team consists of US Luxury Media Manager working closely together with several departments such as Marketing, Influencer Marketing/PR, Retail Media, Sales, eCommerce, DTC and Global Teams.

Requirements

5+ years relevant work experience in media (preferably in-house and/or agency experience)
Expertise in all areas of media (media strategy, planning, and buying: TV, digital/social, DTC, market and channel analysis)
Strong knowledge of US luxury fragrance and beauty environment (competitive brands, retail environment, digital activations), as well as other growth categories
Project management skills
Very strong analytical skills
Strong attention to detail: the ideal candidate will love digging into details
Focus on results and tenacity to get things done on time and on budget despite internal and external obstacles
Proactivity and start-up mindset: ability to move, propose new ideas and take actions before asked
Strong presentation and communication skills
Undergraduate degree required

Nice To Haves

Prestige/luxury brand experience preferred
Must be autonomous, decisive, with strategic thinking

Responsibilities

Assist in the development and execution of media plans across each brand, inclusive of targeting and channel analysis, ROI assessment, creative overview, and the integration of cross-functional team plans
Contribute to media roadmap for COTY and the launch of full-funnel planning
Provide strategic insight into DTC development and plans
Help develop media plans that reach brand goals (Sales, SOV, financial targets)
Do competitive research and analysis in beauty category
Collaborate cross-functionally with teams (such as influencer, sales, ecomm) on their plans and work holistically to achieve brand results
Work with Brand teams on briefs, budgets, reports
Liaise with agency on planning, execution, strategy, and reporting for campaigns and partnership opportunities
Work with vendors on strategic partnerships
Work in close partnership with Global Marketing and Media teams
Work with internal teams on tech and ad solutions
Be a thought leader in the digital, media, and marketing space, being up to date on latest channels, buying methods, ad units, etc.
Track marketing spend budget (A&CP) vs. actuals, plan, third party tools
Help develop ROI analysis for incremental opportunities
Lead weekly statuses with Brand teams and be go-to resource for media knowledge