Media Manager, K-12 Education

DLR Group • Overland Park, KS

2d • Hybrid

About The Position

DLR Group is seeking a high-energy media relations professional with a passion for building brands to join an ambitious team that intends to transform the model of marketing communications in the A/E/C industry. This role will lead media relations and influencer engagement for our K-12 Education sector. As a key member of this integrated sector marketing team, you’ll shape how the world sees DLR Group’s K-12 Education design expertise and thought leadership. You will collaborate with the sector marketing leader, design teams, and subject matter experts to develop content and build relationships with industry media, trade associations, and key influencers.

Requirements

• Bachelor's degree in integrated marketing communications, public relations, journalism, or a related field
• 5+ years of marketing communications experience in a professional services environment, preferably the A/E/C industry
• Demonstrate a sense of urgency to manage and prioritize multiple concurrent deadlines
• Strategic thinker with exceptional oral communications, writing, and editing skills, with the ability to articulate a clear point of view on complex issues in clear, concise communications
• Strong interpersonal skills to foster relationships and navigate cross functionally across different firm teams and with outside partners
• Keen understanding of integrating marketing tactics with traditional and social media as part of communications campaigns to attract, engage, convert, and retain clients and talent
• Strong project and people management skills –ability to quickly build consensus, and positively 'manage up' to get senior level individuals to support established processes with input and insight in a timely manner

Nice To Haves

• Public Relations/Media Relations experience in the K-12 Education industry, preferably in the AEC or design industry
• Demonstrated track record of measurably high-impact media campaigns
• Proficiency in Adobe Creative Suite, especially InDesign; proficiency in Microsoft Suite, including PowerPoint and Teams
• Familiarity with information recording and gathering from a database, ideally MuckRack and Deltek Vantagepoint

Responsibilities

• Develop a media relations plan and execute it to a calendar, including promotion of specific business plan projects, design ideas, and thought leadership.
• Research, write, proofread, and edit media and communications content.
• Bring a keen understanding of the current media landscape and how to forge relationships with trade, consumer, news, and digital media contacts.
• Establish a high bar for sharp ideas, flawless execution, and measurable results from integrated marketing campaigns.
• Be a creative person who can "think on their feet" beyond the traditional approach to PR and exploit opportunities within new media.
• Establish KPIs for media activities and measures of success for media outreach and marketing campaigns.
• Champion brand standards, voice, and style into all marketing content.
• Collaborate with Sector Marketing Leader to support marketing strategy with identified multi-channel campaigns and ensure that media and thought leadership are leveraged across the marketing ecosystem; to identify, process, and filter ideas to ensure relevance to target audiences; and to support growth goals identified in the sector(s) marketing strategy in the sector(s) content strategy.
• Collaborate with the Digital team to promote media and top design stories / thought leadership on digital (including social) platforms or with emerging media methods.
• Collaborate with Peer Media Managers to ensure that cross-sector opportunities are identified and strategically promoted.

Benefits

• 100% employee-owned
• We are pursuing the goals of the 2030 Challenge, the ME2040, and the SE2050, and are an initial signatory of the China Accord and the AIA 2030 Commitment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level