Media Executive - Kpho/Ktvk

Gray Media • Phoenix, AZ

13d • Hybrid

About The Position

At Arizona’s Family (KPHO-TV CBS 5 & KTVK-TV 3) and Gray Digital Media, connecting with communities is central to our mission. We are the leading local news, sports, and entertainment brand in Phoenix, delivering high-impact broadcast television, digital products, and local sports programming via KPHE (AZ Family Sports). Partnered with Gray Digital Media, our elite digital agency, we empower businesses with cutting-edge, multi-platform marketing solutions. The Media Executive (ME) is responsible for driving new business development, retaining clients, and growing advertising revenue across our broadcast, digital, and sports media portfolios. As an ME, you will act as a trusted marketing consultant, designing and selling tailored, multi-platform campaigns using a premier suite of products: Broadcast Television, AZ Family Sports, Programmatic (Display, Video, Native), Streaming TV (OTT/CTV), Email Marketing, Paid Social, SEM, and SEO.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or a related field (or equivalent professional experience).
• 2+ years of successful media sales, business-to-business (B2B) sales, or agency account management experience, with a proven track record of meeting/exceeding sales quotas.
• Strong sales acumen with the ability to build and deliver professional, high-impact marketing presentations.
• Demonstrated ability to network, prospect, and cultivate long-term relationships with business owners and executive-level decision-makers.
• Strong command of Microsoft Excel, Word, and PowerPoint.
• Exceptional organizational and multi-tasking skills with the ability to manage multiple campaigns and administrative tasks simultaneously in a fast-paced environment.
• Excellent troubleshooting and creative conflict-resolution abilities.
• Outstanding written, verbal, and presentation skills with an executive presence.

Nice To Haves

• Understanding of Google Analytics (GA4) is a significant advantage.

Responsibilities

• Prospecting & Outreach: Actively identify, cold-call, and secure meetings with key decision-makers and business owners in the Phoenix market.
• Consultative Selling: Conduct thorough client discovery sessions to understand business goals, pain points, and target audiences.
• Strategic Planning: Formulate and present comprehensive, multi-platform media plans that align broadcast reach with targeted digital strategies.
• Meet or exceed monthly and quarterly sales goals, growing your active book of business through consistent upselling and renewals.
• Account Retention: Provide exemplary client service, monitoring campaign performance, conducting regular performance reviews, and optimizing strategies to ensure long-term client retention.
• CRM Precision: Manage sales pipelines, client contacts, and contract details diligently using CRM and sales management tools.
• Stay ahead of media trends and master Gray Media’s evolving suite of broadcast, sports, and advanced digital advertising solutions.
• Collaborate closely with creative services, digital execution teams, traffic departments, and corporate Gray Media teams to ensure flawless execution of client campaigns.

Benefits

• Comprehensive benefits package (medical, dental, vision, 401k match, paid time off, and parental leave).
• State-of-the-art training and continuous development in advanced digital and broadcast media.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level