Media Executive (Asso) - Wggb

Gray Media•Springfield, MA

1d•Onsite

About The Position

Western Mass News, Springfield’s most-watched and award-winning television and digital platform, is looking for a driven, creative, and relationship-focused Media Executive to join our top-tier local media sales team. This role involves developing and implementing strategic sales plans, identifying new business opportunities, building client relationships, and creating compelling sales presentations. The Media Executive will consult with clients to understand their needs and offer multi-platform advertising packages, coordinating with internal teams for campaign execution. The position is full-time and offers a competitive salary plus commission and performance bonuses.

Requirements

Bachelor’s degree or equivalent work experience preferred.
Minimum 2–5 years of outside sales experience, preferably in media or digital advertising.
Strong prospecting and closing skills, with a self-starter mentality.
Excellent communication, presentation, and interpersonal skills.
Comfortable with fast-paced, performance-driven environments.
Proficiency with Microsoft Office Suite.
Strong organizational skills and a customer-first approach.

Nice To Haves

Experience with Wide Orbit and CRM systems (Matrix) is a plus.

Responsibilities

Develop and implement a strategic sales plan to achieve monthly, quarterly, and annual revenue goals.
Identify, engage, and secure new local business opportunities through impactful advertising solutions across broadcast and digital platforms.
Build, retain, and grow key client relationships by demonstrating ROI and campaign success through data-driven reporting.
Create and deliver compelling sales presentations, proposals, and marketing plans customized to each client’s objectives.
Work independently and collaboratively to manage a robust sales pipeline and forecast revenue accurately using CRM tools.
Consult with clients to understand their business needs and offer multi-platform advertising packages, including TV, digital, social media, and more.
Coordinate with internal teams to ensure timely and accurate execution of campaigns and post-sale servicing.

Benefits

Comprehensive Medical(Rx), Dental, and Vision Coverage
Health Savings Account with Company contributions
Flexible Spending Account
Employer-paid life and disability benefits
Paid parental leave benefits
Adoption and Surrogacy Benefits
401(k) Plan, including matching and profit-sharing contributions
Employee Assistance Program
Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
Paid Time Off, including Relocation PTO