Media Executive (Sr) - Wala

Gray Media•Mobile, AL

5d•Onsite

About The Position

WALA FOX10, the Fox Affiliate in the Mobile/Pensacola market (Market #57), is seeking a skilled and results-driven senior-level Media Executive/Digital Specialist to join their team of integrated marketing/advertising professionals. This is not a remote position and candidates will be based in the Mobile-Pensacola-Ft. Walton Beach area. The ideal candidate is a high-energy, creative individual who enjoys working with people and is seeking an energetic, motivated, and competitive Experienced Media Account Executive. The primary responsibility is growing advertising revenue with existing accounts and through new business development. The role requires the ability to adapt quickly to new technologies and maximize sales on all digital and over-the-air properties, including Gray Digital Media, WALA FOX10, Gulf Coast Sports & Entertainment Network, and Telemundo Mobile-Pensacola. A strong work ethic and the ability to formulate and execute a daily plan are essential. This is a fast-paced and fun business that requires persistence, organization, creativity, and interpersonal skills. A minimum of 3 years’ experience in digital media sales is required. The chosen candidate will receive training, full benefits, and a generous compensation plan.

Requirements

A minimum of 3 years’ experience in digital media sales is required
Strong work ethic
Track record of success
Time Management skill
Strong interpersonal skills
Enjoys working in a fast-paced environment
Detail-oriented with excellent communication & customer service skills
Goal-driven with an attitude for success
Effective problem-solving and organizational skills
Team-focused with the ability to work independently and manage time
Hungry for ongoing learning with a thirst to understand local business
Receptive to working in an environment of change and new opportunities
Portrays a positive, can-do attitude
Previous work in outside sales and digital media is necessary
Valid driver's license and clean driving record
Media Executive experience is required

Responsibilities

Develop new business and deliver advertising results for clients
Maintain and grow an account list that would be provided
Seek out, pitch, and earn RFP opportunities across the United States
Identify and present marketing solutions to a variety of local businesses in a variety of fields
Prospect for new accounts – make cold calls to secure needs analysis meetings and peak business interest with all the exciting programs and products we have to offer
Research accounts and the marketplace consistently
Work with Creative Services on video production, the Traffic Department on advertising copy traffic, the Finance Department on invoicing, discrepancies, and collection issues
Represent GDM Gulf Coast to local clients in South Alabama and Northwest Florida and across the U.S. on the best and most comprehensive digital platforms in the marketplace and all linear stations
Understanding customer growth needs, reaching goals and budgets, and utilizing CRM tools