Media Director (Local/Regional Strategy)

We Are Rosie • Palmetto, GA

11h • $80 - $90 • Remote

About The Position

We need a senior, hands-on media strategist to audit the inherited plan and recommend the right local, regional, and national architecture, centered on video and measurable business outcomes. This person will embed as part of the client team, personally conduct the analysis, lead client conversations, and turn the findings into an executable transition plan without disrupting current sales.

Requirements

• Deep local broadcast and video planning experience, paired with strong working knowledge of paid search and paid social.
• Experience with multi-location, franchise, dealer, or branch-based businesses where media must deliver market-level outcomes.
• Experience with high-consideration, appointment-driven or offline sales journeys; home improvement or home services is valuable but not required.
• A track record of inheriting a live plan, testing changes in stages, and improving the strategy without putting near-term revenue at risk.
• Comfort personally conducting the analysis, building the recommendation, and guiding both analytically sophisticated marketers and commercially focused operators.

Nice To Haves

• Google Analytics; Google Ads/paid search; Meta; Switch Growth or similar conversion feedback; MMM; and TV attribution. Candidates should connect these signals to leads, appointments, acquisition cost, and sales by market.

Responsibilities

• Audit the existing plan by market and channel, identifying where investment, lead volume, appointments, cost of acquisition, and sales are misaligned.
• Design the appropriate local, regional, and national structure across linear TV, CTV/OTT and video, paid search, and Meta, including where pooled buying improves or obscures local performance.
• Evaluate market-level video pressure through GRPs, reach and frequency, flighting, inventory quality, premium and direct-response placements, and targeted heavy-ups.
• Reconcile quarterly MMM; weekly branch-and-channel outcomes; daily lead and call-center signals; last-click reporting; Google Analytics; Meta; and Switch Growth conversion data.
• Build a staged test-and-transition roadmap that protects lead flow and sales, clearly separating immediate changes from longer-term optimization.
• Lead decision-oriented discussions for analytical marketing leaders and founder/franchise operators, while working constructively with incumbent and activation partners.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed