Interim Director, Media Strategy
About The Position
We need a Director/Senior Director-level integrated media strategist to support the Q4 transition of a national mattress retailer with approximately $200M in annual media investment and a roughly $26M Q4 plan. This person is the connective media lead: senior specialists will own data science, performance marketing, digital, and channel inputs, while this person owns the integrated plan, trade-offs, workstream direction, timeline, and client narrative. They must personally build the plan and presentation, resolve competing inputs, and guide the work from brief through activation.
Requirements
- Integrated media strategy and planning leadership at the Director or Senior Director level on large national accounts, with a hands-on record of building the work personally.
- Experience with high-consideration, omnichannel retail and media designed to drive store traffic, offline conversion, and sales.
- Strong fluency across linear TV, CTV, online video, audio, display, and programmatic, with the judgment to reconcile model outputs and in-market signals.
- Experience directing senior cross-functional contributors through a fast, high-stakes transition and presenting one decisive recommendation to clients.
- Understanding of brand and performance trade-offs, including new-versus-repeat growth, younger audience development, store traffic, and competitive promotional peaks.
- An approved, analytically grounded Q4 plan that activation teams can execute, with clear channel roles, investment logic, audience priorities, owners, and a longer-term roadmap, without losing momentum during transition.
- Director or Senior Director-level integrated media strategy background on large national accounts, comfortable being the connective lead without formal authority over contributors.
- Genuinely energized by turning multiple expert inputs into one clear, defensible recommendation under a hard deadline.
- Can guide senior specialists through a high-stakes transition and be trusted with a path to full-time if the fit is right.
- Low-ego collaborator and hands-on builder rather than a pure orchestrator or project manager, comfortable navigating ambiguity.
Nice To Haves
- Analytic Partners MMM/scenario planning
- EDO
- Adobe Analytics
- Video attribution
- DV360
- Amazon DSP
- Google BDI/CDI analysis
- LiveRamp/CAPI identity and match-rate experience
Responsibilities
- Create the planning spine connecting business objectives, new-customer audience priorities, channel roles, investment choices, measurement, and activation.
- Build the approximately $26M Q4 recommendation across video, linear TV, CTV, audio, and roughly $1.5M in display.
- Set the workplan and decision cadence across senior specialists; clarify inputs, close gaps, resolve conflicts, and keep owners moving toward one recommendation.
- Translate Analytic Partners MMM and scenario planning, EDO, Intersect/video attribution, Adobe Analytics, and Google BDI/CDI work into clear planning decisions.
- Protect Q4 continuity while improving the most urgent elements of a fragmented national video mix, and separate safe near-term changes from deeper Q1 opportunities.
- Build and present the client-ready plan and deck, then carry approved decisions cleanly into activation with internal and partner teams.
Benefits
- Possible opportunity to convert to full-time role
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What This Job Offers
Job Type
Part-time
Career Level
Senior
Education Level
No Education Listed
