Media Director (Commerce / Retail Media Planning)

VML•Chicago, IL

3d•$75,000 - $180,000•Hybrid

About The Position

We are seeking a dynamic and innovative Media Director to lead a CPG client's Omnichannel Media Planning efforts across multiple Retail Media Networks (RMNs). This individual will lead the development of effective media strategies and buys, driving campaign analysis to achieve client objectives. They will be a key driver of innovation at both the strategic and campaign level, building strong relationships with clients and managing vendor relationships effectively.

Requirements

Able to communicate clearly, thoroughly, succinctly, and in a timely manner both verbally and in writing; follow up on outstanding issues; ask questions.
Keen attention to detail with strong mathematical and Microsoft Excel skills; able to identify and understand anomalies in large data sets.
Able to build relationships across the team, department, vendors, and clients.
Proactive approach demonstrated by providing regular project timeline and budget updates and anticipating potential problems and obstacles.
Able to review results and performance of paid media campaigns based on predetermined success indicators, determine effectiveness and report back to client.
8+ years of media experience working in an agency setting
Experience working with Retail Media Networks (Walmart Connect, Target Roundel, Albertsons, Kroger, etc) required
Experience mentoring junior team members
Client facing experience

Responsibilities

Develop and deliver effective media strategies and plans, utilizing research tools, historical client data, and knowledge of the media landscape and innovations.
Research, develop, and share POVs on new client opportunities.
Build relationships with clients; work seamlessly with clients throughout campaign development and implementation, resolving any issues with regards to changes in direction, campaign goals, and budgets.
Translate media strategies into tactical plans that achieve client’s objectives and fit within budget.
Create strong relationships with Retail Media Network partners and stay current on relevant upcoming offerings.
Negotiate with vendor partners to obtain media availability and placement, advantageous rates, and added value; evaluate appropriate media opportunities for achieving client objectives.
Act as a liaison between the media and account team to ensure that project milestones, timelines, and deliverables are met.
Monitor buys in progress, arrange for make goods and credits, and update any related changes in the buy software.
Analyze and report results of media campaigns.
Maintain documentation of creative assets and costs for planned and placed media activity across all internal reports (flowcharts and buys).